Marketing Communication (Automotive)

PT INTELLINEX NEW ENERGY MOBILITY INDONESIA; Jakarta Utara; On-site; IDR 133,920,000 - 312,480,000; Full time

Benefits offered by this job

Monthly Performance Bonus

BPJS

Job summary

PT Intellinex New Energy Mobility Indonesia seeks a Marketing Communications professional to lead brand communications in line with our strategy. You will manage social media, PR, digital platforms, and premium automotive content creation for TikTok and Instagram Reels.

Collaborating with Sales, vendors, and influencers, you will drive campaigns, events, and lead generation while delivering branding materials and performance reports.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Management, or a related field.
• 2–3 years of Marketing Communication or Digital Marketing experience in the automotive industry.
• Experience with premium automotive brands is highly preferred.
• Strong understanding of automotive social media content, particularly TikTok & Instagram Reels.

Responsibilities

• Execute marketing and brand communication activities in line with the company's marketing strategy.
• Manage and support brand communications, social media platforms, and public relations activities.
• Coordinate and execute marketing activities, including new product launches, test drive events, brand open days, VIP customer events, and automotive exhibitions & partnership events.
• Manage and update the company's digital platforms, including Instagram, TikTok, Facebook, YouTube, and Google Business Profile.
• Create and coordinate engaging automotive content, especially short videos for TikTok and Instagram Reels, in line with premium brand standards.
• Coordinate with vendors, media partners, KOLs, influencers, and other external partners.
• Execute digital marketing campaigns, online promotions, and lead generation initiatives.
• Collaborate with the Sales team to increase leads, showroom traffic, and sales conversion.
• Prepare marketing materials, presentations, branding assets, and periodic marketing performance reports.

Skills

Social media content

TikTok & Instagram Reels

Digital marketing

Event management

Content creation

Brand communications

Team coordination

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

PT Intellinex New Energy Mobility Indonesia is the company belongs to the Hong Kong-based Smart Connected New Energy Platform, dedicated to building a Channel System and Operational capabilities for High-End Chinese New Energy Vehicle Brands Overseas. Currently, we are prepared to launching the ZEEKR Brand in Indonesia, aiming to create a leading channel platform in the High-End Pure Electric Vehicle Market.

Key responsibilities

• Execute marketing and brand communication activities in line with the company's marketing strategy
• Manage and support brand communications, social media platforms, and public relations activities
• Coordinate and execute marketing activities, including new product launches, test drive events, brand open days, VIP customer events, and automotive exhibitions & partnership events
• Manage and update the company's digital platforms, including Instagram, TikTok, Facebook, YouTube, and Google Business Profile
• Create and coordinate engaging automotive content, especially short videos for TikTok and Instagram Reels, in line with premium brand standards
• Coordinate with vendors, media partners, KOLs, influencers, and other external partners
• Execute digital marketing campaigns, online promotions, and lead generation initiatives
• Collaborate with the Sales team to increase leads, showroom traffic, and sales conversion
• Prepare marketing materials, presentations, branding assets, and periodic marketing performance reports

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Management, or a related field
• Minimum 2–3 years of Marketing Communication or Digital Marketing experience in the automotive industry
• Experience with premium automotive brands is highly preferred
• Strong understanding of automotive social media content, particularly TikTok & Instagram Reels. Experience creating premium car short-form videos is a strong advantage
• Good knowledge of digital marketing, social media management, content creation, and event management
• Good written and spoken communication skills in both Bahasa Indonesia and English
• Strong coordination and teamwork skills, with the ability to work effectively with Sales teams, vendors, agencies, KOLs, influencers, and other external partners
• Detail-oriented, responsible, self-motivated, and able to work under deadlines and performance targets
• Proficient in Microsoft Office (Word, Excel, and PowerPoint)

Benefits

• Monthly Performance Bonus
• BPJS