Marketing Associate

Hei Schools; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

HEI Schools Indonesia is seeking a Marketing Communications professional to lead the development of an integrated marketing strategy and multi-channel engagement efforts. You will plan editorial content, manage the website and social channels, and partner with teachers to address challenges and identify opportunities.

The role requires strong English communication, experience in education marketing, and the ability to analyze performance data to drive future learning and implementation.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Business Administration, Management, or related field.
• Minimum 2 years of experience in marketing or communications; international preschool/education a plus.
• Strong English verbal and written skills; familiar with digital marketing tools and social media.

Responsibilities

• Develop integrated marketing strategy, multi-channel comm plan, parent engagement programs, and brand activation/campaign.
• Create editorial planning and manage digital channels including website, Instagram, and e-newsletter.
• Provide ongoing analysis & performance reporting for future learning & implementation.
• Work closely with teaching team to exchange information, identify challenges to solve, and explore opportunities.
• Liaise PIC with third-party vendors, communities, industry professionals, and media friends.
• Create, maintain, supervise program partnership initiatives to reach marketing objectives.
• Monitor & reporting feedback from HEI Community.
• Organise & participate in events (education/parenting) to grow our community base.
• Conduct market research to identify parent needs, competitor offerings, and enrollment trends to inform marketing strategies.

Skills

Digital Marketing

Content Creation

Multi-channel Communications

Strategic Planning

English Communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Management, or a related field

Job description

• Developing an integrated marketing strategy, including a multi-channel communication plan, parent engagement programs, and brand activation/campaign
• Creating editorial planning and managing all digital communication channels including website, instagram, and e-newsletter
• Providing ongoing analysis & performance reporting for future learning & implementation
• Working closely with the teaching team to exchange information, identify challenges to solve, and explore potential opportunities
• Liaising PIC with third-party vendors, communities, industry professionals, and media friends
• Creating, maintaining, supervising program partnership initiatives to reach marketing objectives
• Monitoring & reporting feedbacks from HEI Community.
• Organising & participating in events (education/parenting) to grow our community base
• Conduct market research to identify parent needs, competitor offerings, and enrollment trends to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Management, or a related field.
• Minimum 2 years of experience in marketing, communications, or a related role (experience in an international preschool or education setting is a plus)
• Passionate about early childhood education and marketing in the education sector
• Strong verbal and written communication skills in English (mandatory)
• Familiar with digital marketing tools, social media platforms, and basic content creation
• Proactive, creative, eager to learn, and highly adaptable
• Excellent communication, interpersonal, and collaboration skills