Marketing Assistant

Sailglobal; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Sailglobal is seeking a hands-on Marketing Assistant in Indonesia to drive partner marketing, integrated demand generation, and flagship events. This role blends strategic planning with end-to-end execution, supporting cloud and AI solutions, including Qwen and AI agents, across Indonesia.

You will collaborate with sales, partners, and regional teams to deliver measurable pipeline and business impact, own the Indonesia partner marketing plan, and manage campaigns, events, content, and enablement

Qualifications

• Bachelor’s degree in marketing or related field.
• 3+ years of B2B marketing experience, including cloud/SaaS/AI exposure.
• Hands-on channel/partner marketing experience with MDF management.

Responsibilities

• Own Indonesia partner marketing plan, including segmentation, joint GTM initiatives, co-marketing campaigns, and MDF allocation with ROI tracking.
• Develop pitch decks, battlecards, solution one-pagers, and demo scripts; organize partner training workshops and incentive programs.
• Execute demand generation across digital, social, content, email, events, and PR; adapt global Qwen and AI-agent launches for Indonesia industries.
• Create compelling content in Bahasa Indonesia and English, including partner success stories; expand developer engagement via meetups and hackathons.
• Lead large conferences and summits end to end: theme, agenda, speakers, sponsors, partner recruitment, budget, venues, production, onsite operations, and post-event follow-up.
• Own and optimize funnel from lead to MQL, SQL, opportunity, and revenue; define lead scoring, routing, and SLAs with sales teams.
• Build CRM and marketing dashboards with stage conversion, CAC, cost per SQL, event-sourced pipeline, and attribution.

Skills

Partner marketing

Demand generation

Event management

Campaign management

CRM platforms

Education

Bachelor’s degree in marketing

Tools

Salesforce

HubSpot

Marketo

Job description

We are seeking a hands-on Marketing Assistant to drive partner marketing, integrated demand generation, and flagship events in Indonesia. This role combines strategic planning with end-to-end execution, supporting cloud and AI solutions, including Qwen and AI agents. The successful candidate will work closely with sales, partners, and regional teams to deliver measurable pipeline and business impact.

Key Responsibilities

• Partner marketing & joint go-to-market: Own the Indonesia partner marketing plan, including partner segmentation, joint GTM initiatives, co-marketing campaigns, and Market Development Fund (MDF) allocation with clear ROI tracking.
• Partner enablement: Develop pitch decks, competitive battlecards, solution one-pagers, and demo scripts; organize partner training workshops and incentive programs.
• Integrated campaigns & localization: Execute demand generation across digital, social, content, email, events, and PR. Adapt global Qwen and AI-agent launches for relevant Indonesian industries.
• Content & community: Create compelling content in Bahasa Indonesia and English, including partner success stories; expand developer engagement through meetups and hackathons.
• Large-scale event leadership: Lead conferences and summits end to end: theme and concept, agenda, speakers, sponsors, partner recruitment, budget/P&L, venues, vendors, production, onsite operations, and post-event follow-up. Coordinate marketing, sales, product, PR, legal, and regional/HQ teams; manage timelines, risks, and escalations.
• Full-funnel management: Own and optimize progression from lead to MQL, SQL, opportunity, closed-won revenue, and product consumption. Define lead scoring, routing, and sales follow-up SLAs with direct and partner sales teams.
• Reporting & attribution: Build CRM and marketing automation dashboards covering stage conversion, CAC, cost per SQL, event-sourced pipeline, and marketing- versus partner-sourced revenue, with accurate, non-duplicated attribution.
• Performance improvement & vendor management: Review funnel and event results with sales and channel teams, identify drop-offs, optimize budgets, manage agencies/media/PR vendors, and share competitor and market insights with regional and HQ stakeholders.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field; Computer Science or IT background preferred.
• At least 3 years of B2B marketing experience, including 2+ years in cloud computing, SaaS, AI, or enterprise technology.
• Hands-on channel/partner marketing experience, including co-marketing with system integrators or resellers and MDF management.
• Proven end-to-end project ownership of large-scale summits or conferences with 500+ attendees, including budget, vendors, speakers, and onsite delivery. Multi-track programs, executive/VIP support, and bilingual or cross-border events are advantages.
• Strong project management skills across workback schedules, budgets, vendor contracts, risk planning, and timely escalation.
• Demonstrated full-funnel marketing ownership, including conversion metrics, lead SLAs, attribution, marketing-sourced revenue, and independently built dashboards.
• Practical experience with Salesforce, HubSpot, Marketo, or comparable CRM/marketing automation platforms.
• Native-level Bahasa Indonesia and professional English; Mandarin is a strong advantage.
• Ability to explain LLMs, Qwen, and AI agents confidently to business and technical audiences.
• Effective collaboration with sales, partners, and regional stakeholders in a fast-paced environment.

Nice to Have

• Established connections with Indonesian distributors, SIs, ISVs, media, event venues, or developer communities.
• Experience with a Chinese technology company or multinational business operating in Indonesia.
• Awareness of Indonesian data residency requirements and the Personal Data Protection (PDP) Law as they relate to cloud and AI solutions.

Work Location & Arrangement

Working arrangements and hours follow applicable local regulations. Business travel is generally not required but may be requested based on business needs.