Marketing & Activation Intern

Apotek Alpro; Jakarta Barat; On-site; IDR 90,000,000 - 180,000,000; Full time

Job summary

Apotek Alpro is seeking a hands-on Retail Marketing Coordinator to lead end-to-end store activations across our Jakarta network. You will work with vendors and internal teams to ensure high-quality materials, on-time delivery, and adherence to budgets while measuring campaign performance.

The role requires strong vendor management, project coordination, and Excel-based reporting, with the ability to coordinate with stores, procurement, and operations across multiple locations.

Qualifications

• Experience in retail marketing, trade marketing, or brand activation.
• Ability to manage budgets, timelines, and vendor docs.
• Strong negotiation and stakeholder management.
• Proficient in Excel and presentation tools to report results.
• Detail-oriented with excellent communication and analytical skills.

Responsibilities

• Source and coordinate vendors for promotional materials and POSM.
• Manage quotations, production timelines, artwork coordination, quality control, and delivery within budgets.
• Coordinate with procurement, warehouse, area managers and store teams for distribution.
• Develop store activation guidelines and monitor execution.
• Maintain budget trackers, vendor docs, and campaign reports.
• Evaluate activation effectiveness by cost efficiency and sales performance.
• Track campaign progress and resolve issues with vendors.

Skills

Vendor management

Project coordination

Negotiation skills

Excel

Communication skills

Analytical skills

Attention to detail

Tools

PowerPoint

Job description

Lead the end-to-end coordination and execution of retail marketing activations, promotional materials, and in-store campaigns. This role works closely with vendors and internal teams to ensure high-quality implementation, effective distribution, budget control, and measurable campaign performance across the retail network.

Key responsibilities

Source and coordinate vendors for promotional merchandise, gimmicks, POSM, sampling kits, and other marketing materials.

Manage quotations, production timelines, artwork coordination, quality control, and delivery in accordance with approved budgets and timelines.

Coordinate with Procurement, Warehouse, Area Managers, and store teams to ensure effective distribution and implementation of marketing activities.

Develop store activation guidelines and monitor execution across the retail network.

Maintain budget trackers, vendor documentation, and campaign implementation reports.

Evaluate activation effectiveness through execution compliance, cost efficiency, and sales performance.

Track campaign progress and proactively resolve vendor or implementation issues.

What we're looking for

Experience in retail marketing, trade marketing, brand activation, event coordination, or a related field.

Strong vendor management, project coordination, and negotiation skills.

Good understanding of promotional materials, in-store execution, and campaign implementation.

Strong attention to detail with the ability to manage budgets, timelines, documentation, and multiple stakeholders.

Proficiency in Microsoft Office, particularly Excel and presentation tools.

Strong communication, problem-solving, and analytical skills.

Willingness to coordinate with stores, vendors, and operational teams across multiple locations.