Marketing Activation Executive

Indodax; Jakarta Pusat; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

Indodax in Jakarta is seeking a Marketing Activation Specialist to lead end-to-end on-ground activations. The role focuses on aligning activations with brand strategy, managing concepts through to post-event evaluation, and enhancing community engagement across crypto ecosystems.

The ideal candidate brings 1+ year in marketing activation, strong crypto knowledge, and proven event logistics experience, with excellent communication and stakeholder management skills.

Qualifications

• Bachelor degree or equivalent in a related field as stated.
• Minimum 1 year of experience in marketing activation or brand initiatives.
• Strong knowledge of crypto and investment products.
• Proven experience in brand activation, on-ground event management and logistics.
• Creative mindset with passion for engaging brand and community.

Responsibilities

• Ensure activations align with brand identity, marketing objectives, and strategy.
• Manage end-to-end activations from concept to on-site execution and post evaluation.
• Monitor, evaluate, and report activation performance.
• Build relationships with internal/external partners, sponsors, and communities to boost impact.
• Stay updated on industry trends and best practices to drive audience engagement.
• Propose innovative ideas to elevate brand visibility and market presence.

Skills

Marketing activation

Brand activation

Event management

Communication

Stakeholder management

Crypto knowledge

Community engagement

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Event Management

Bachelor’s degree in Business

Job description

• Ensure all activations align with Indodax's brand identity, marketing objectives, and communication strategy.
• Manage end-to-end activations, from concept development and preparation to on-site execution and post-evaluation.
• Monitor, evaluate, and report on the effectiveness and performance of every marketing activation.
• Build and maintain strong relationships with internal and external partners, sponsors, and communities to boost activation impact.
• Stay updated on industry trends and best practices to drive meaningful audience engagement.
• Propose creative and innovative ideas to elevate brand visibility and market presence.

Requirements

Requirements:

• Bachelor’s degree in Marketing, Communication, Event Management, Business, or related fields.
• Minimum 1 year of experience in marketing activation, brand, or related fields.
• Strong knowledge of crypto and investment products is a must.
• Proven experience in handling brand activation, on-ground event management, and logistics execution.
• Creative mindset with a strong passion for creating impactful initiatives for both brand and community.
• Excellent communication and interpersonal skills, with the ability to actively engage external partners, stakeholders, and communities.
• Able to monitor, evaluate, and report the effectiveness and performance of activation programs.
• Up-to-date with industry trends and proactive in proposing innovative ideas to enhance brand visibility.
• Flexible, adaptive, and able to thrive in a fast-paced and dynamic environment.