Market Intelligence Executive - SBU Duck & Ulu Chicken

ID7U PT Multi Farmindo Jaya; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Multi Farmindo Jaya is seeking a Market Intelligence Executive to collect, analyze, and interpret market data within the poultry sector. You will support strategic decisions, product development, and sales strategies with industry insights.

The role requires strong data analysis skills and experience in market research, with willingness to travel for field research and stakeholder interviews. Based in Surabaya, the position focuses on duck and specialty chicken markets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Statistics, Animal Science, or related field.
• 5+ years of experience in market research, business analysis, or market intelligence in FMCG/agriculture/poultry industries.
• Strong analytical skills and proficiency with data analysis tools and market research methodologies.
• Excellent critical thinking, problem-solving, and communication skills.

Responsibilities

• Conduct primary and secondary market research to identify trends and opportunities in the duck and poultry sectors.
• Monitor competitor activities, pricing strategies, product launches, and marketing campaigns; provide benchmarking reports.
• Manage and translate industry data into clear reports for management; support decision-making.
• Collaborate with sales, marketing, and production to forecast demand and assess supply-chain impacts.
• Perform field surveys and interviews with distributors, retailers, and consumers to gather qualitative insights.
• Support SBU leadership with business plans, marketing strategies, and product positioning based on market intelligence.

Skills

Market research

Analytical thinking

Forecasting

Stakeholder communication

Travel readiness

Problem solving

Education

Bachelor's degree in Business Administration/Marketing/Economics/Statistics/Animal Science

Tools

MS Excel

SPSS

Tableau

Power BI

Job description

Job Summary PT Multi Farmindo Jaya is seeking a dynamic and analytical Market Intelligence Executive for our Strategic Business Unit (SBU) Duck & Ulu Chicken. In this role, you will be responsible for gathering, analyzing, and interpreting market data, competitor activities, and consumer trends within the poultry industry. Your insights will directly support strategic decision-making, product development, and sales strategies to drive the growth and competitiveness of our Duck & Ulu Chicken business segment.

Job Responsibilities

• Market Research & Analysis: Conduct comprehensive primary and secondary market research to identify market trends, consumer behavior, and emerging opportunities within the duck and specialty chicken sectors.
• Competitor Intelligence: Monitor and analyze competitor activities, including pricing strategies, product launches, distribution channels, and marketing campaigns, providing regular benchmarking reports.
• Data Management & Reporting: Collect, organize, and maintain robust databases of industry statistics, demographic data, and sales metrics. Translate complex data sets into actionable insights and clear, concise reports for management.
• Demand Forecasting: Collaborate with the sales, marketing, and production teams to assist in forecasting market demand and identifying potential supply-chain impacts.
• Field Surveys: Conduct regular field visits, market visits, and stakeholder interviews to gather qualitative insights directly from distributors, retailers, and end-consumers.
• Strategic Support: Assist the SBU leadership in formulating business plans, marketing strategies, and product positioning based on concrete market intelligence.

Job Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, Animal Science, or a related field.
• Experience: Minimum of 5 years of experience in market research, business analysis, or market intelligence, preferably within the FMCG, agriculture, or poultry industry.
• Technical Skills: Strong analytical skills with proficiency in data analysis tools (such as MS Excel, SPSS, Tableau, or Power BI) and market research methodologies.
• Soft Skills: Excellent critical thinking, problem-solving, and communication skills, with the ability to present complex data clearly to diverse stakeholders.
• Attributes: Highly organized, detail-oriented, proactive, and capable of working both independently and collaboratively in a fast-paced environment.
• Mobility: Willingness to travel frequently for field research and market visits as required.

JAPFA is an agribusiness company that engages mainly in the production of animal feed, poultry breeding, commercial farm, consumer products, aquaculture, and beef cattle farming. Founded in Indonesia and now headquartered in Singapore, we employ over 37,000 people across an integrated network of modern farming, processing and distribution facilities in Indonesia, Vietnam, India, Myanmar, and Bangladesh. We believe our people are the key to staying ahead, and we continuously seek talented individuals to grow with us and contribute to our mission.

JAPFA is an agribusiness company that engages mainly in the production of animal feed, poultry breeding, commercial farm, consumer products, aquaculture, and beef cattle farming. Founded in Indonesia and now headquartered in Singapore, we employ over 37,000 people across an integrated network of modern farming, processing and distribution facilities in Indonesia, Vietnam, India, Myanmar, and Bangladesh. "Growing Towards Mutual Prosperity" is the company's strong belief in the nurturing of mutually rewarding relationships based on trust and integrity. JAPFA aims to be "the leading dependable provider of affordable protein foods in Emerging Asia by building on the foundation of our excellent teamwork and proven experience for the benefit of all stakeholders."