Market Intelligence Executive - SBU Duck & Ulu Chicken

PT Japfa Comfeed Indonesia Tbk; Indonesia; Sur place; IDR 267 840 000 - 357 120 000; Plein temps

Résumé du poste

PT Multi Farmindo Jaya is seeking a Market Intelligence Executive to gather and analyze market data, monitor competitors, and translate insights into strategic actions for the Duck & Ulu Chicken segment.

The role involves coordinating with sales, marketing, and production to forecast demand and shape product positioning. Travel for field research is expected.

Qualifications

• Minimum of 5 years of experience in market research, business analysis, or market intelligence, preferably within FMCG, agriculture, or poultry industry.

Responsabilités

• Market Research & Analysis: Conduct primary and secondary market research to identify trends, consumer behavior, and opportunities in duck and specialty chicken sectors.
• Competitor Intelligence: Monitor competitor activities, including pricing, product launches, distribution channels, and marketing campaigns, with regular benchmarking reports.
• Data Management & Reporting: Build and maintain databases of industry stats, demographics, and sales metrics; translate data into actionable reports for management.
• Demand Forecasting: Collaborate with sales, marketing, and production to forecast market demand and assess supply-chain impacts.
• Field Surveys: Conduct field visits, market visits, and stakeholder interviews to gather qualitative insights from distributors, retailers, and end-consumers.
• Strategic Support: Assist leadership in formulating business plans, marketing strategies, and product positioning based on market intelligence.

Connaissances

Analytical skills

Formation

Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, Animal Science, or related field

Outils

MS Excel

SPSS

Tableau

Power BI

Description du poste

Job Summary PT Multi Farmindo Jaya is seeking a dynamic and analytical Market Intelligence Executive for our Strategic Business Unit (SBU) Duck & Ulu Chicken. In this role, you will be responsible for gathering, analyzing, and interpreting market data, competitor activities, and consumer trends within the poultry industry. Your insights will directly support strategic decision-making, product development, and sales strategies to drive the growth and competitiveness of our Duck & Ulu Chicken business segment. Job Responsibilities \\* \\*\\*Market Research & Analysis:\\*\\* Conduct comprehensive primary and secondary market research to identify market trends, consumer behavior, and emerging opportunities within the duck and specialty chicken sectors. \\* \\*\\*Competitor Intelligence:\\*\\* Monitor and analyze competitor activities, including pricing strategies, product launches, distribution channels, and marketing campaigns, providing regular benchmarking reports. \\* \\*\\*Data Management & Reporting:\\*\\* Collect, organize, and maintain robust databases of industry statistics, demographic data, and sales metrics. Translate complex data sets into actionable insights and clear, concise reports for management. \\* \\*\\*Demand Forecasting:\\*\\* Collaborate with the sales, marketing, and production teams to assist in forecasting market demand and identifying potential supply-chain impacts. \\* \\*\\*Field Surveys:\\*\\* Conduct regular field visits, market visits, and stakeholder interviews to gather qualitative insights directly from distributors, retailers, and end-consumers. \\* \\*\\*Strategic Support:\\*\\* Assist the SBU leadership in formulating business plans, marketing strategies, and product positioning based on concrete market intelligence. Job Qualifications \\* \\*\\*Education:\\*\\* Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, Animal Science, or a related field. \\* \\*\\*Experience:\\*\\* Minimum of 5 years of experience in market research, business analysis, or market intelligence, preferably within the FMCG, agriculture, or poultry industry. \\* \\*\\*Technical Skills:\\*\\* Strong analytical skills with proficiency in data analysis tools (such as MS Excel, SPSS, Tableau, or Power BI) and market research methodologies. \\* \\*\\*Soft Skills:\\*\\* Excellent critical thinking, problem-solving, and communication skills, with the ability to present complex data clearly to diverse stakeholders. \\* \\*\\*Attributes:\\*\\* Highly organized, detail-oriented, proactive, and capable of working both independently and collaboratively in a fast-paced environment. \\* \\*\\*Mobility:\\*\\* Willingness to travel frequently for field research and market visits as required.