Mandarin Social Media Strategist

Talent Search Recruitment - Indonesia; Pluit; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Talent Search Recruitment - Indonesia is seeking a Social Media Specialist fluent in Mandarin to lead content creation and localization for Mandarin-speaking audiences. You will collaborate with Indonesia and China teams to deliver engaging content across TikTok, Instagram, and WeChat, ensuring brand voice and cultural relevance.

The role requires 3+ years of social media experience, strong content translation skills, and the ability to analyze performance data to inform strategy and campaigns

Qualifications

• Fluent in Mandarin (spoken and written).
• Minimum 3 years of experience in social media management or digital content creation.
• Strong expertise in major platforms (TikTok, Instagram, WeChat).
• Ability to translate content between Mandarin and Bahasa Indonesia.
• Understanding of cultural nuances in Mandarin-speaking communities.
• Familiarity with social media analytics tools to track engagement and insights.
• Creative mindset to adapt content strategies based on trends.

Responsibilities

• Content Creation & Coordination: Translate/adapt content from Bahasa Indonesia to Mandarin and vice versa; collaborate with Indonesia and China teams; ensure alignment with brand voice.
• Community Engagement: Monitor conversations, respond to inquiries, support paid campaigns and influencer collaborations, analyze engagement and adjust strategies.
• Cultural & Market Research: Stay updated on trends and audience behavior; conduct competitor analyses.
• Brand Consistency & Communication: Coordinate with marketing, PR, design, and cross-functional teams to ensure consistency across touchpoints.

Skills

Mandarin fluency

3+ years experience

Platform expertise (TikTok, Instagram,

Mandarin-Bahasa content translation

Cultural understanding

Social analytics tools

Creative/content strategy

Retail/FMCG/lifestyle/vape experience

Tools

Social media analytics tools

Content creation tools

Job description

Talent Search Recruitment - Indonesia is seeking a Social Media Specialist fluent in Mandarin to lead content creation and localization for Mandarin-speaking audiences. You will collaborate with Indonesia and China teams to deliver engaging content across TikTok, Instagram, and WeChat, ensuring brand voice and cultural relevance.

The role requires 3+ years of social media experience, strong content translation skills, and the ability to analyze performance data to inform strategy and campaigns