Livestream Manager

Loreal; Jakarta Pusat; On-site; IDR 70,000,000 - 120,000,000; Full time

Job summary

Join L'Oréal's Professional Products Division to drive cutting-edge livestreaming activation across brands and platforms in Jakarta. You will lead live broadcast production, manage hosts, and optimize performance using real-time data and insights to grow engagement and sales.

This role emphasizes collaboration with Brand Teams, CDMO, Agencies, and Supply Chain, translating data into compelling audience experiences while maintaining the highest standards of professional salon branding.

Qualifications

• Experience translating data into audience engagement.
• Strong understanding of live commerce metrics.
• Ability to brief hosts and coordinate across teams.
• Comfort with real-time performance tracking.

Responsibilities

• Define livestreaming activation priorities by brand and platform.
• Identify and recruit hosts, brief and train eBAs, monitor performance.
• Oversee visuals of livestream rooms and backend navigation.
• Track GMV, GPM, PV, CR; prepare monthly performance reports.
• Collaborate across Brand Teams, CDMO, Agencies, and Supply Chain.

Skills

Live broadcasting

E-commerce

Data analysis

Stakeholder management

Communication

Job description

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in The Life

• Strategic Planning: define priorities of Livestreaming activation by brand by platform aligned with brand’s focus and campaigns
• Talent & Host Management: identify and recruit the right hosts, brief and train eBAs, performance monitoring
• Technical & Operations: oversee the visuals of the Livestreaming rooms, manage platform back-end navigation through seller center or brand portal
• Data Analysis and Optimization: real time tracking through weekly/ biweekly meetings (GMV, GPM, PV, CR), monthly reporting to analyze Livestreaming performance and how to improve further (insights on schedule, promo mechanism, hosts, etc), do competitor benchmarking
• Cross-functional collaboration: Brand Teams, CDMO, Agencies, Supply Chain

We Are Looking For

You bring commercial sharpness, live production discipline, and the agility to translate data into audience engagement. You bring:

• Live Commerce Execution: Strong ability to run live broadcast production, handle studio operations, and navigate e-commerce platform back ends.
• E-Commerce & Commercial Acumen: Proven understanding of key conversion levers, promotion mechanisms, and commercial live metrics.
• Data Analysis & Optimisation: Skilled in analysing real-time metrics (GMV, conversion rates, viewer engagement) to drive continuous channel growth.
• Stakeholder & Talent Management: Collaborative approach to briefing hosts, steering agencies, and partnering across brand and supply chain teams.
• Communication: Clear, professional communication to align cross-functional teams and represent our professional salon brands.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

You will join our Professional Products Division, the pioneer of professional beauty, partnering with hairdressers and salons globally to offer disruptive products, services, and experiences.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter.