Live Commerce Lead & Campaign Producer

PT. Otten Coffee Indonesia; Jakarta Selatan; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT. Otten Coffee Indonesia is seeking a skilled Live Commerce Campaign Manager to plan and execute dynamic live sessions across e-commerce platforms.

You will devise concepts, scripts, and product storytelling to maximize sales, while coordinating product readiness and live production setup. You will also manage hosts, freelancers, and partner networks, analyze performance metrics, and continually refine strategies based on data and market trends.

Qualifications

• Minimum 2 years of experience in live commerce, e-commerce, digital marketing, social commerce, or related fields.
• Hands-on experience with TikTok Shop, Shopee Live, or similar live commerce platforms.
• Familiar with OBS and live streaming production, including basic setup, scenes, overlays, and live operation.
• Experience managing or coordinating hosts, streamers, freelancers, MCN, KOL, or affiliate partners.
• Strong understanding of e-commerce campaigns, promotional mechanics, product merchandising, and live commerce performance metrics.
• Creative, organized, data-driven, and strong in communication, coordination, and problem-solving in a fast-paced environment.

Responsibilities

• Plan and execute live commerce campaigns across Otten Coffee’s e-commerce platforms, including campaign concepts, themes, promotions, vouchers, bundles, and product focus.
• Develop live session plans, scripts, rundowns, and product storytelling to create engaging sessions and maximize sales performance.
• Manage product selection and preparation for live sessions, including coordinating product availability and product borrowing from Otten Coffee stores.
• Manage live streaming production and operations, including OBS, live scenes, overlays, backgrounds, banners, and other supporting assets.
• Coordinate and manage live hosts, internal live staff, and freelance streamers, including scheduling, briefing, and performance evaluation.
• Coordinate with MCNs, creators, and affiliate partners to support live commerce campaigns and drive additional sales.
• Create and edit supporting content assets such as thumbnails, promotional images, overlays, backgrounds, and short videos for live commerce activities.
• Monitor and analyze live commerce performance, including GMV, orders, conversion rate, viewers, engagement, and product performance.
• Evaluate performance of live sessions, products, hosts, streamers, and campaigns, and provide actionable recommendations for improvement.
• Develop and optimize live commerce strategies based on sales data, customer behavior, campaign results, and market trends.
• Coordinate cross-functionally with Ecommerce, Marketing, Product, Creative, Store, and other relevant teams to ensure smooth live commerce execution.
• Develop and improve live commerce SOPs, workflows, and operational processes to improve efficiency, consistency, and overall live commerce performance.

Skills

Live commerce

E-commerce

Digital marketing

TikTok Shop

OBS

Communication

Tools

OBS

Job description

PT. Otten Coffee Indonesia is seeking a skilled Live Commerce Campaign Manager to plan and execute dynamic live sessions across e-commerce platforms.

You will devise concepts, scripts, and product storytelling to maximize sales, while coordinating product readiness and live production setup. You will also manage hosts, freelancers, and partner networks, analyze performance metrics, and continually refine strategies based on data and market trends.