Lifecycle Campaigns Lead — Growth & Retention

Home Credit Indonesia

Jakarta Pusat

On-site

IDR 600,000,000 - 900,000,000

Full time

3 days ago

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Job summary

Home Credit Indonesia is seeking a senior professional to identify and implement customer lifecycle and engagement initiatives aimed at maximizing customer lifetime value and satisfaction. The role involves designing lifecycle campaigns across onboarding, activation, cross/up-sell, retention, and reactivation, with cross-functional collaboration across Product, Sales, Marketing, and IT.

The candidate should have 7+ years in CRM or lifecycle management, preferably with experience in fintech or

Qualifications

7+ years in customer lifecycle management, CRM, or related field.
Experience designing and executing lifecycle campaigns (onboarding, activation, usage, cross-sell/up-sell, retention).
Experience in financial services, lending, fintech, or consumer credit industries preferred.

Responsibilities

Identify and implement lifecycle, engagement, and journey improvements to maximize CLV and customer satisfaction.
Develop and execute onboarding, activation, cross/up-sell, retention, and reactivation campaigns.
Prepare business cases, funnel analyses, and performance reviews to support optimization.
Provide recommendations on communications and engagement strategies to improve campaign effectiveness.
Collaborate with Product, Sales, Marketing, Digital, and other stakeholders across channels.