Licensed Brands Growth Manager – Indonesia

PT. Mirae Asia Pasifik; Jakarta Utara; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

PT MIRAE ASIA PASIFIK is seeking a Brand Manager in Jakarta to lead end-to-end management of licensed brands in Indonesia. You will drive brand integrity while boosting commercial growth, overseeing product lifecycle from planning and development to production, inventory, retail execution, sales performance, and marketing initiatives.

You will liaison between brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.

Qualifications

• Bachelor's degree or higher in Business, Marketing, Fashion, Retail Management or related field.
• 2-5+ years of experience in Brand Management, Category Management, Product Management, or Licensing.
• Experience with licensed consumer brands, fashion, or retail brands is preferred.
• Strong understanding of fashion terms and Indonesian retail, distribution and consumer trends.
• Experience in product development, merchandising, supply chain, and sales management.
• Excellent analytical, negotiation and project management skills.
• Strong communication and stakeholder management skills.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop and execute annual brand strategies aligned with licensor guidelines and local market opportunities.
• Identify market trends and consumer insights to strengthen brand position.
• Manage brand's P&L and drive revenue, profitability and market share targets.
• Lead product planning and coordinate with design, development, sourcing and production for timely launches.
• Monitor inventory levels, forecast demand and collaborate with supply chain to optimize stock.
• Develop pricing, promotional and assortment strategies and ensure strong brand presentation across channels.
• Plan product launches, events and seasonal promotions; measure campaign effectiveness and optimize marketing investments.
• Maintain licensor relationship; ensure compliance with brand guidelines and approvals.
• Identify new distribution channels and expand modern trade, e-commerce and marketplace presence.
• Track KPIs: sales, gross margin, inventory turnover, sell-through and ROI; prepare regular performance reports.

Skills

Brand management

Market analysis

Inventory management

Negotiation

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Retail Management or related field

Job description

PT MIRAE ASIA PASIFIK is seeking a Brand Manager in Jakarta to lead end-to-end management of licensed brands in Indonesia. You will drive brand integrity while boosting commercial growth, overseeing product lifecycle from planning and development to production, inventory, retail execution, sales performance, and marketing initiatives.

You will liaison between brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.