Brand Manager ( Fashion )

PT. Mirae Asia Pasifik; Jakarta Utara; On-site; IDR 450,000,000 - 750,000,000; Full time

Job summary

PT MIRAE ASIA PASIFIK is seeking a Brand Manager in Jakarta to lead end-to-end management of licensed brands in Indonesia. You will drive brand integrity while boosting commercial growth, overseeing product lifecycle from planning and development to production, inventory, retail execution, sales performance, and marketing initiatives.

You will liaison between brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.

Qualifications

• Bachelor's degree or higher in Business, Marketing, Fashion, Retail Management or related field.
• 2-5+ years of experience in Brand Management, Category Management, Product Management, or Licensing.
• Experience with licensed consumer brands, fashion, or retail brands is preferred.
• Strong understanding of fashion terms and Indonesian retail, distribution and consumer trends.
• Experience in product development, merchandising, supply chain, and sales management.
• Excellent analytical, negotiation and project management skills.
• Strong communication and stakeholder management skills.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop and execute annual brand strategies aligned with licensor guidelines and local market opportunities.
• Identify market trends and consumer insights to strengthen brand position.
• Manage brand's P&L and drive revenue, profitability and market share targets.
• Lead product planning and coordinate with design, development, sourcing and production for timely launches.
• Monitor inventory levels, forecast demand and collaborate with supply chain to optimize stock.
• Develop pricing, promotional and assortment strategies and ensure strong brand presentation across channels.
• Plan product launches, events and seasonal promotions; measure campaign effectiveness and optimize marketing investments.
• Maintain licensor relationship; ensure compliance with brand guidelines and approvals.
• Identify new distribution channels and expand modern trade, e-commerce and marketplace presence.
• Track KPIs: sales, gross margin, inventory turnover, sell-through and ROI; prepare regular performance reports.

Skills

Brand management

Market analysis

Inventory management

Negotiation

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Retail Management or related field

Job description

The Brand Manager is responsible for the end to end management of licensed brands in Indonesia, ensuring brand integrity while driving commercial growth. This role oversees the entire product lifecycle from product planning, development, production, and inventory to retail execution, sales performance, and marketing initiatives. The Brand Manager acts as the key liaison between the brand licensor, internal teams, manufacturers, distributors, and retail partners to maximize brand value and achieve business objectives.

Key Responsibilities

1. Brand Strategy & Business Growth

Develop and execute annual brand strategies aligned with the licensor's global guidelines and local market opportunities.

Identify market trends, consumer insights, and competitive activities to strengthen the brand's position.

Build long term growth plans to increase market share and brand awareness in Indonesia.

Manage the brand's P&L and ensure revenue, profitability, and market share targets are achieved.

2. Product Development & Production

Lead product planning based on market demand and consumer preferences.

Coordinate with design, product development, sourcing, and production teams to ensure timely product launches.

Monitor production schedules, product quality, compliance, and cost efficiency.

Ensure all products comply with the licensor's brand standards and approval process.

3. Inventory & Supply Chain Management

Monitor inventory levels and forecast demand to optimize stock availability.

Work closely with supply chain and operations teams to minimize stock shortages and excess inventory.

Review sales forecasts and replenishment plans to improve inventory turnover.

Collaborate with sales teams to achieve sell-in and sell-out targets.

Monitor sales performance across retail stores, distributors, wholesalers, e-commerce, and modern trade.

Analyze sales data and recommend actions to improve product performance.

Develop pricing, promotional, and assortment strategies.

Ensure strong brand presentation across all retail channels.

Monitor visual merchandising standards and in-store brand execution.

Evaluate retail performance and recommend improvements to maximize conversion and customer experience.

Support store openings, seasonal launches, and promotional campaigns.

Develop integrated marketing campaigns to increase brand awareness and drive sales.

Work with digital marketing teams on social media, influencers, PR, and online campaigns.

Plan product launches, events, and seasonal promotions.

Measure campaign effectiveness and optimize marketing investments.

7. Licensor Relationship Management

Serve as the primary contact with the brand licensor.

Ensure compliance with brand guidelines, licensing agreements, and approval processes.

Prepare regular business reviews, sales reports, and strategic presentations for licensors.

Coordinate product approvals and marketing materials with global brand teams.

8. Market Expansion in Indonesia

Identify new distribution channels and strategic retail partnerships.

Develop expansion strategies for modern trade, specialty stores, department stores, e-commerce, and marketplace platforms.

Recommend localized product assortments and marketing initiatives based on Indonesian consumer behavior.

Explore opportunities in new cities, regions, and customer segments.

9. Business Analysis & Reporting

Track KPIs including sales, gross margin, inventory turnover, sell-through rate, and ROI.

Prepare weekly and monthly business performance reports.

Use data-driven insights to improve decision-making and profitability.

Qualifications

Bachelor's degree in Business, Marketing, Fashion, Retail Management, or a related field.

2-5+ years of experience in Brand Management, Category Management, Product Management, or Licensing.

Experience managing licensed consumer brands, fashion, or retail brands is highly preferred.

Strong understanding of fashion terms and able to understand product.

Strong understanding of Indonesian retail, distribution, and consumer trends.

Experience in product development, merchandising, supply chain, and sales management.

Excellent analytical, negotiation, and project management skills.

Strong communication and stakeholder management skills.

Fluent in English and Bahasa Indonesia.

Strategic thinking

Commercial acumen

Brand management

Market analysis

Inventory management

Financial and P&L management

Negotiation and influencing

Leadership and cross-functional collaboration

Problem-solving

Key Performance Indicators (KPIs)

Gross profit and profitability

Market share growth

Brand awareness

Sell-through rate

Inventory turnover

Product launch success rate

On-time production and delivery

Marketing ROI

Licensor compliance and relationship quality

PT MIRAE ASIA PASIFIK is one of the leading agent for ladies intimate apparel located in Jakarta. The company are supporting customers and factories to export to various countries around the world. With the global changes and our expansion plan to handle new market opportunities, we need the right candidates to dill in the vacancy as below.

PT MIRAE ASIA PASIFIK is one of the leading agent for ladies intimate apparel located in Jakarta. The company are supporting customers and factories to export to various countries around the world. With the global changes and our expansion plan to handle new market opportunities, we need the right candidates to dill in the vacancy as below.