Lead - Content Planner

aCommerce; Jakarta Pusat; On-site; IDR 133,920,000 - 245,520,000; Full time

Job summary

A leading E-Commerce company is looking for a professional to develop content for livestream programming. The role involves creating content calendars, collaborating with KOLs and internal teams, and monitoring performance metrics to optimize content strategies. A Bachelor’s degree in Marketing and a minimum of 2 years in live commerce or marketing are required. The position is in Bekasi, Jawa Barat, and demands creativity, strong communication skills, and the ability to thrive in a dynamic environment.

Qualifications

• Minimum 2 years experience in live commerce or live marketing, ideally in E-Commerce.
• Ability to thrive in a fast-paced, rapidly changing work environment.
• Strong interest in social media trends.

Responsibilities

• Develop weekly and monthly content calendars for livestream programming.
• Monitor livestream performance metrics and propose optimization strategies.
• Collaborate with various teams for operational execution of live shows.
• Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
• Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
• Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.
• Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
• Run content reviews and post-mortems to identify improvement points.
• Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.
• Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
• Collaborate with the Commercial team to align content with category priorities and sales targets.
• Ensure seamless operational execution across teams for all live shows.

Skills

Digital marketing tools

Strong writing skills

Communication skills

Analytical skills

Creativity

Teamwork

Independence

Education

Bachelor’s degree in Marketing or related field

Job description

Responsibilities

• Develop and execute weekly and monthly content calendars for livestream programming.
• Identify content opportunities, trends, and audience insights to inform planning decisions.
• Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).

Programming & Execution

• Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.
• Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.
• Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.

Performance Optimization

• Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).
• Run content reviews and post-mortems to identify improvement points.
• Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.

Cross-functional Collaboration

• Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.
• Collaborate with the Commercial team to align content with category priorities and sales targets.
• Ensure seamless operational execution across teams for all live shows.

Requirements

• Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field
• Min 2 years experience of live commerce or live marketing ideally in E-Commerce
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• Strong interest in digital marketing tools and tactics, include knowledge of social media.
• Be Creative, keep up with the latest trend
• Strong writing, communication and analytical skills
• Able to work independently and teamwork, result-oriented
• Willing to be placed in Bekasi, Jawa Barat