KOL Specialist

Puainta; Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Puainta is seeking a proactive KOL Specialist to develop its Facebook and Instagram creator network and build long-term partnerships with pet influencers. You will identify, approach, and manage relationships with creators to support brand awareness, product exposure, and sales growth.

Secondary duties include daily brand account operations, posting content, and running weekly engagement activities. Strong negotiation and data-driven optimization are essential to drive creator performance and

Qualifications

• Experience in influencer marketing or KOL/creator management.
• Strong communication and negotiation skills.
• Proactive with cold outreach and creator acquisition.

Responsibilities

• Identify potential pet creators on Facebook and Instagram.
• Contact creators and negotiate collaboration terms.
• Build and maintain long-term creator relationships.
• Coordinate creator campaigns and product seeding.
• Track performance and optimize partnerships.
• Manage Brand Facebook/Instagram accounts (posting 2–3 times daily).
• Respond to comments and messages to drive engagement.

Skills

Influencer marketing

KOL management

Business development

Social media

Affiliate marketing

Communication

Job description

As a KOL Specialist , – Facebook & Instagram Creator Partnership

Job Description

We are looking for a proactive and results-driven KOL to develop Puainta’s Facebook and Instagram creator network and build long-term partnerships with pet influencers and content creators.

The main responsibility of this role is to identify, approach, and establish relationships with relevant creators to support brand awareness, product exposure, and sales growth. Social media account operation will be a secondary responsibility.

Key Responsibilities

1. Creator & Influencer Partnership – Main Responsibility

Research and identify potential pet creators and influencers on Facebook and Instagram.

Proactively reach out to creators and establish collaboration opportunities.

Build and maintain long-term relationships with creators.

Negotiate collaboration terms, including commission-based and paid-posting partnerships.

Manage creator communication and follow-ups from initial outreach until collaboration completion.

Expand and maintain a creator database for future campaigns.

Coordinate product seeding and creator campaigns.

Ensure creators follow campaign briefs and agreed collaboration requirements.

Collect published content links and Partnership Ad Codes from creators for paid advertising purposes.

Monitor creator performance and identify high-potential creators for continued collaboration.

2. Facebook & Instagram Account Operation – Secondary Responsibility

Manage Brand Facebook and Instagram accounts on a daily basis.

Publish 2–3 posts per day according to the content plan.

Maintain consistent brand tone, style, and positioning.

Create and manage weekly giveaway activities to increase engagement and follower growth.

Monitor and respond to comments and direct messages.

Support organic audience growth and account engagement.

Coordinate with the relevant team for content materials, visuals, and promotional activities.

3. Performance Tracking & Optimization

Track creator collaboration performance, content engagement, and sales results.

Conduct weekly reviews of social media and creator performance.

Identify successful creators, content formats, and collaboration methods.

Provide insights and recommendations to improve creator acquisition and partnership performance.

Support monthly performance reviews and future creator strategy planning.

Requirements

1–3 years of experience in influencer marketing, KOL/creator management, business development, social media, affiliate marketing, or a related field.

Experience working with Facebook and Instagram creators is highly preferred.

Strong communication and negotiation skills.

Proactive and comfortable with cold outreach and approaching new creators.

Able to build and maintain good relationships with creators.

Good understanding of social media trends and creator ecosystems.

Strong follow-up and organizational skills.

Able to work independently and manage multiple creator collaborations simultaneously.

Experience in the pet industry, e-commerce, affiliate marketing, or FMCG is a plus.

Data-oriented and comfortable tracking campaign and creator performance.

Key Performance Indicators (KPIs)

Number of new relevant creators identified and contacted.

Number of creators successfully onboarded.

Number of active creator partnerships.

Creator collaboration and conversion performance.

Creator-generated sales / GMV.

Creator retention and repeat collaboration rate.

Facebook & Instagram follower and engagement growth.

Consistency of social media content publication.

Preferred Candidate Profile

We are looking for someone who is not only good at managing social media, but more importantly, is comfortable with hunting, approaching, negotiating, and building relationships with creators.

Candidates with strong communication skills, high initiative, and a “don’t wait for creators to come to us” mindset are highly preferred.