KOL Affiliate Specialist (Mom and Baby)

PT MAI CARE INDONESIA; Serpong; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PT MAI CARE INDONESIA is seeking a KOL marketing specialist to identify and recruit TikTok creators for mom & baby products. You will build ongoing relationships, negotiate terms, and track performance to drive sales and GMV.

You will coordinate samples, affiliate links, and campaigns while analyzing results to identify optimization opportunities. Experience in TikTok Shop Affiliate metrics is preferred.

Qualifications

• Experience in KOL, influencer, or affiliate marketing.
• Strong communication and negotiation skills.
• Data-driven, proactive, and target-oriented mindset.
• Familiar with TikTok Shop Affiliate metrics.

Responsibilities

• Identify and recruit TikTok creators and affiliates for mom & baby products.
• Build and maintain relationships to support ongoing collaborations.
• Negotiate collaboration terms, commissions, and deliverables.
• Monitor creator performance: videos, views, orders, GMV.
• Analyze results and identify opportunities to boost productivity and sales.
• Coordinate samples, links, schedules, and campaign execution.

Skills

KOL marketing

Influencer recruitment

Negotiation & relationships

Job description

Identify, approach, and recruit TikTok creators and affiliates relevant to our mom & baby products.

Build and maintain strong relationships with creators to support ongoing collaborations.

Negotiate collaboration terms, commissions, and content deliverables.

Monitor creator performance, including video output, views, clicks, orders, and GMV.

Analyze campaign results and identify opportunities to improve creator productivity and sales.

Coordinate product samples, content schedules, affiliate links, and campaign execution.

Track competitor activities and identify potential creators and market trends.

Requirements:

Minimum 1–2 years of experience in KOL, influencer, or affiliate marketing, preferably in TikTok Shop.

Experience recruiting and managing creators, preferably with measurable sales results.

Familiarity with TikTok Shop Affiliate and creator performance metrics.

Strong communication, negotiation, and relationship-building skills.

Data-driven, proactive, and target-oriented.

Experience in Mom & baby, product categories is an advantage

Your application will include the following questions: Berapa tahun pengalaman kerjamu di bidang KOL Marketing?

BcBabycare was founded in 2014 and become world-leading, one-stop maternal and child brand established by designers. Upholding the core philosophy of "Redesign with Love", we are dedicated to redefining the parenting lifestyle for the new generation of families through design and technology.

Our product range covers all categories of maternal and infant supplies, including diapers, wet wipes, paper products, feeding gear, travel accessories, toys, maternity products, and home furnishings. We also own the New Zealand baby food brand, "BabyPantry", providing safe, beautiful, and practical one-stop parenting solutions for families worldwide.

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