Creative Director (Mom and Baby Category)

PT MAI CARE INDONESIA; Tangerang; In loco; IDR 180.000.000 - 300.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Employee benefits

Brand exposure to a top international

Descrizione del lavoro

PT MAI CARE INDONESIA is seeking a Creative Director for the Mom and Baby category to lead the development and execution of short-form video content across TikTok, TikTok Shop, and other social platforms. You will shape campaigns through strong storytelling and data-driven insights.

You will guide a production team, collaborate with marketing and ecommerce teams, and set production standards to improve content quality, efficiency, and alignment with business goals.

Competenze

• Minimum 3–5 years of experience in creative production, video directing, content strategy, or a related field.
• Proven experience developing and producing short-form video content for TikTok, TikTok Shop, Instagram Reels, or similar platforms.
• Experience leading a creative team or managing end-to-end video production projects.
• Strong understanding of storytelling, scripting, visual composition, and audience engagement.
• Familiarity with content performance metrics and the ability to translate data into actionable creative improvements.
• Strong leadership, communication, project management, and problem-solving skills.
• A portfolio showcasing previous creative projects and successful video content is required.

Mansioni

• Develop and execute creative strategies for short-form video content, particularly for TikTok and TikTok Shop.
• Lead the end-to-end content production process, including ideation, scripting, storyboarding, directing, shooting, and post-production.
• Develop creative concepts and storytelling approaches for product marketing campaigns, promotional videos, and brand-building content.
• Lead and supervise the creative production team, including video editors, content creators, and other team members.
• Analyze content performance, identify opportunities for improvement, and optimize creative strategies based on views, engagement, CTR, and sales.
• Stay updated on social media trends, competitor activities, and successful content formats to generate new ideas.
• Collaborate with e-commerce, KOL & Affiliate, and marketing teams to align content with business objectives.
• Establish creative standards and production workflows to improve content quality, efficiency, and output.

Descrizione del lavoro

Creative Director (Mom and Baby Category)

Develop and execute creative strategies for short-form video content, particularly for TikTok and TikTok Shop.

Lead the end-to-end content production process, including creative ideation, scripting, storyboarding, directing, shooting, and post-production.

Develop creative concepts and storytelling approaches for product marketing campaigns, promotional videos, and brand-building content.

Lead and supervise the creative production team, including video editors, content creators, and other relevant team members.

Analyze content performance, identify opportunities for improvement, and optimize creative strategies based on views, engagement, click-through rates, and sales performance.

Stay updated on social media trends, competitor activities, and successful content formats to generate new creative ideas

Collaborate with the e-commerce, KOL & Affiliate, and marketing teams to ensure content aligns with business objectives.

Establish creative standards and production workflows to improve content quality, efficiency, and output.

Requirements:

Minimum 3–5 years of experience in creative production, video directing, content strategy, or a related field.

Proven experience developing and producing short-form video content for TikTok, TikTok Shop, Instagram Reels, or similar platforms.

Experience leading a creative team or managing end-to-end video production projects.

Strong understanding of storytelling, scripting, visual composition, and audience engagement.

Familiarity with content performance metrics and the ability to translate data into actionable creative improvements.

Strong leadership, communication, project management, and problem-solving skills.

A portfolio showcasing previous creative projects and successful video content is required.

Experience in Mom & baby products

is an advantage.

Portfolio is required, preferably containing TikTok, e-commerce, social media, or other commercial content.

What We Offer:

Opportunity to work with a Top International Mom & Baby brand in the Indonesian market.

Regular company events and team activities every month

Team bonding activities and celebrations throughout the year

Health insurance and employee benefits

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• How many years' experience do you have as a Creative Director?
• Kualifikasi mana yang kamu miliki?
• Berapa tahun pengalaman kerjamu di bidang Produksi Video?

BcBabycare was founded in 2014 and become world-leading, one-stop maternal and child brand established by designers. Upholding the core philosophy of "Redesign with Love", we are dedicated to redefining the parenting lifestyle for the new generation of families through design and technology.

Our product range covers all categories of maternal and infant supplies, including diapers, wet wipes, paper products, feeding gear, travel accessories, toys, maternity products, and home furnishings. We also own the New Zealand baby food brand, "BabyPantry", providing safe, beautiful, and practical one-stop parenting solutions for families worldwide.

BcBabycare was founded in 2014 and become world-leading, one-stop maternal and child brand established by designers. Upholding the core philosophy of "Redesign with Love", we are dedicated to redefining the parenting lifestyle for the new generation of families through design and technology.

Our product range covers all categories of maternal and infant supplies, including diapers, wet wipes, paper products, feeding gear, travel accessories, toys, maternity products, and home furnishings. We also own the New Zealand baby food brand, "BabyPantry", providing safe, beautiful, and practical one-stop parenting solutions for families worldwide.