Key Account Supervisor FRAGRANCE/ BEAUTY GT MT

PT BERSERI LEWAT AROMA; Tangerang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT BERSERI LEWAT AROMA is seeking a seasoned offline distribution leader to build and scale our perfume brand in Indonesia. You will create and manage the distribution network from scratch, cover Modern Trade and General Trade, and drive shelf presence across Jakarta and other cities.

You will secure retailer terms such as beli putus and consignment, set up pricing ladders, and coordinate with sales, marketing, supply chain, and finance to meet sales targets and market share.

Qualifications

• Minimum 3-5 years of experience handling Modern Trade.
• Proven ability to achieve sales targets and negotiate effectively.
• Experience coordinating cross-functional teams in FMCG distribution.

Responsibilities

• Build offline distribution strategy from scratch across Modern Trade and General Trade.
• Secure shelf space and negotiate retailer terms (beli putus and consignment).
• Plan and oversee trade promotions, listings, and in-store activities with key accounts.
• Coordinate with sales, marketing, supply chain, and finance to ensure smooth operations.
• Lead distributor negotiations, visits, audits, and network expansion across Jakarta and other cities.
• Design pricing architecture and tiered reseller programs; manage territory and stock reporting.

Job description

This is not a maintenance role. You don't be inheriting an existing distribution network. You'll be creating one for VERITES & GOOD PERFUME STUDIO. From first distributor meeting to products on shelves across Indonesia. If you've done this before and you're ready to do it again with a perfume brand, keep reading.

Jobdesc:

Build offline distribution strategy from scratch - covering Modern Trade and General Trade; manage and develop relationships with them, and agent/reseller networks

Secure shelf space and negotiate retailer terms (beli putus and consignment)

Achieve sales targets and business objectives for assigned accounts.

Plan and execute trade promotions, listing, and in-store activities with key accounts.

Coordinate with internal teams (sales, marketing, supply chain, finance) to ensure smooth account operations.

Negotiate commercial terms, promotional support, and trading agreements.

Conduct regular store visits and audits to check planogram compliance and promotional setup.

Negotiate for additional display space and promotional placements to increase product visibility and sales.

Collect and analyze market intelligence including competitor activities, pricing, and consumer trends.

Implement trade marketing initiatives and in-store promotions effectively to drive sell-out.

Ensure proper execution of display, visibility, and merchandising in stores.

Regular field visits and distributor meetings across Jakarta and other cities

Design the offline pricing architecture: margin stacking from brand to distributor to retailer to consumer

Build and manage a reseller/agent program with tiered pricing and territory management

Design the operations system: inventory tracking, sell-through reporting, payment reconciliation, stock management

Report directly to the Founder/CEO with weekly and monthly distribution KPIs

Build Margin Price ladder for various supplier situations (order size, congignment / one-off purchase)

Ensure pricing strategy maximize net revenue for the company

Requirements:

Minimum 3-5 years of experience handling Modern Trade, preferably in fragrance / personal care / beauty industry.

Proven track record in achieving sales targets with strong negotiation and analytical skills.

Able to coordinate cross-functional teams and lead sales / merchandising execution.

Ideally from an FMCG background or has worked within FMCG distribution infrastructure (GT/MT channels, distributor management)

Proven track record building offline distribution from scratch or significantly expanding offline presence for a D2C / e-commerce-first brand

Existing network of distributor and retailer relationships in Jabodetabek (this is critical - we will ask you to name them)

Deep understanding of Indonesian trade dynamics: GT vs MT terms, distributor margins, "beli putus" vs consignment

Comfortable working solo in a lean start up environment for the first 3 months, building toward your own team

Experience building own sales force / field reps team

Have a private vehicle and an active driving license (C/A) as a requirement for work mobility

Proficiency in Microsoft Office Suite, with knowledge of merchandising software tools being an advantage.

Willing to work full Work From Office (WFO) arrangement at our Alam Sutera- Tangerang office

How many years' experience do you have as a Key Account Supervisor?