K-Pop Digital Growth Lead

United Creative; Jakarta Barat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

United Creative seeks a seasoned Digital Marketing leader to design and drive comprehensive campaigns across KVIBES platforms in Indonesia. You will steer content and paid strategies, focusing on K-Pop fans and youth communities, while coordinating cross‑functional teams to deliver measurable results.

You will optimize budgets, analyze CTR, ROAS, CAC, and engagement, and adapt messaging to local market trends, ensuring sustained brand growth and audience expansion.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 3–5+ years of experience in digital marketing, performance marketing, social media strategy, or integrated campaign management, with proven experience leading projects or teams.
• Previous experience in a digital agency, media, entertainment, lifestyle, or consumer-facing industry is highly preferred.
• Strong understanding of the K-Pop, Korean entertainment, and digital fan community ecosystem, including trends, audience behavior, and online culture.
• Proven experience developing and executing end-to-end digital marketing strategies and integrated campaigns across multiple digital platforms.
• Strong hands‑on expertise in paid advertising platforms, including Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads (GDN).
• Solid understanding of performance marketing metrics, including CTR, CVR, CAC, ROAS, engagement rate, and conversion tracking.
• Experience with digital analytics and reporting tools such as GA4, Looker Studio, Google Tag Manager, and Google Search Console.
• Experience managing KOL, influencer, and creator campaigns, including campaign planning, talent coordination, budget management, and performance evaluation.
• Strong analytical and strategic thinking skills, with the ability to translate data, audience insights, and market trends into actionable marketing strategies.
• Proven ability to lead cross‑functional teams and coordinate effectively with creative, content, design, video production, and external partners.
• Excellent project management, communication, and leadership skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Adaptable, proactive, and comfortable working in a fast‑paced, trend‑driven, and dynamic creative environment.

Responsibilities

• Develop and lead overall digital marketing strategies to strengthen brand awareness, audience engagement, community growth, and business performance across KVIBES platforms.
• Plan, execute, and oversee integrated digital marketing campaigns across social media, paid media, search, and other digital channels to achieve business and marketing objectives.
• Lead the development of content and campaign strategies tailored to KVIBES' target audiences, particularly K-Pop fans and youth communities.
• Manage and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, YouTube, and other relevant platforms to maximize reach, engagement, conversions, and return on investment.
• Monitor, analyze, and evaluate campaign performance using key metrics such as CTR, CVR, CAC, ROAS, engagement rate, and audience growth to drive continuous improvement.
• Develop audience segmentation, targeting strategies, and localized messaging based on market insights, fan behavior, digital trends, and platform performance.
• Oversee end-to-end KOL, influencer, and creator marketing campaigns, including talent selection, briefing, coordination, execution, performance tracking, and ROI evaluation.
• Lead social media and digital channel growth strategies, ensuring consistent brand positioning, relevant content distribution, and strong audience engagement.
• Conduct market research, competitor analysis, and trend monitoring, particularly within the K-Pop, Korean entertainment, and digital media industries.
• Manage digital marketing budgets, campaign timelines, resource allocation, and performance reports to ensure effective execution and measurable results.
• Lead and collaborate with internal creative teams, including Social Media, Copywriters, Graphic Designers, and Video Editors, as well as external agencies and brand partners.
• Provide strategic direction, mentorship, and performance guidance to team members while ensuring campaign quality and timely delivery.
• Stay updated on emerging digital platforms, marketing technologies, fan community behaviors, and industry trends to identify new growth opportunities.

Skills

Digital marketing

Performance marketing

Social media strategy

Campaign management

GA4 / Analytics

Looker Studio

Google Analytics 4

KOL / influencer campaigns

Budget management

Team leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Google Tag Manager

Google Search Console

GA4

Looker Studio

Job description

United Creative seeks a seasoned Digital Marketing leader to design and drive comprehensive campaigns across KVIBES platforms in Indonesia. You will steer content and paid strategies, focusing on K-Pop fans and youth communities, while coordinating cross‑functional teams to deliver measurable results.

You will optimize budgets, analyze CTR, ROAS, CAC, and engagement, and adapt messaging to local market trends, ensuring sustained brand growth and audience expansion.