Junior Copywriter: Short-Form Video & TikTok Concepts

SIRCLO; Tangerang; On-site; IDR 55,800,000 - 111,600,000; Full time

Job summary

SIRCLO seeks a creative video content specialist to develop fresh, short-form concepts across brands and platforms. You will craft hooks, write scripts, captions, and narratives for TikTok and other short-video formats, while collaborating with talents and editors to realize concepts.

You will stay ahead of trends, analyze performance data, and adapt ideas using AI tools to accelerate production and improve engagement. The role blends creative storytelling with data-driven iteration.

Qualifications

• Candidates show passion for short video content across platforms (TikTok, Reels, Shorts).
• Ability to craft hooks and pacing to grab attention in seconds.
• Interest in AI tools to streamline brainstorming and production.

Responsibilities

• Develop fresh, original short-form video concepts across diverse brand personalities.
• Craft scroll-stopping hooks, write natural scripts, captions, and narratives for TikTok.
• Regularly review performance metrics and translate insights into new campaigns.
• Research trends, audience behavior, and emerging content opportunities.
• Collaborate with talents, videographers, editors, and creative teams to bring ideas to life.
• Experiment with storytelling formats, AI workflows, and creative strategies to innovate.

Skills

Short-form video creation

TikTok/IG Reels/YouTube Shorts

Audience engagement

Tools

AI tools

Job description

SIRCLO seeks a creative video content specialist to develop fresh, short-form concepts across brands and platforms. You will craft hooks, write scripts, captions, and narratives for TikTok and other short-video formats, while collaborating with talents and editors to realize concepts.

You will stay ahead of trends, analyze performance data, and adapt ideas using AI tools to accelerate production and improve engagement. The role blends creative storytelling with data-driven iteration.