International Marketing Manager

Lemonilo; Jakarta Pusat; Presencial; IDR 380.000.000 - 600.000.000; Jornada completa

Descripción de la vacante

Lemonilo is seeking an Export Manager to drive international expansion, develop export strategies, form distributor partnerships, and optimize profitability across markets. You’ll own performance metrics, pricing, and cross-functional execution to scale in target regions.

You will lead brand activities, adapt positioning for local markets, and coordinate with Finance, Regulatory, and Supply Chain teams. Based in Jakarta with international travel.

Formación

• Bachelor's degree in Business, Marketing, International Trade, or related fields.
• Minimum 7 years of experience in FMCG Sales or Marketing, including at least 5 years in Export or International Business.
• Proven track record in developing new international markets, appointing distributors, and delivering measurable revenue growth.
• Experience managing business P&L or budgets, including revenue, gross margin, A&P, and receivables.
• Good understanding of Incoterms, L/C, T/T, export documentation, and landed-cost calculations.
• Familiarity with food product registration, labeling, and Halal requirements in international markets.
• Fluent in written and spoken English, with strong negotiation and stakeholder management skills.
• Willing to be based in Jakarta and travel internationally as required.

Responsabilidades

• Develop international sales and marketing strategies, including market prioritization, entry plans, product portfolio, pricing, and distribution channels.
• Own export performance, including revenue, gross margin, A&P budget, and distributor receivables.
• Monitor business performance through regular forecasting, financial reviews, and variance analysis.
• Identify, evaluate, negotiate, and appoint distributors and importers across target markets.
• Manage distributor relationships and performance through joint business plans and regular business reviews.
• Develop key accounts across modern trade, specialty retail, and cross-border e-commerce channels.
• Adapt product positioning and marketing strategies based on local consumer behavior, competition, and market dynamics.
• Lead market-level marketing and trade activation, including digital campaigns, KOLs, sampling, in-store activities, and international trade fairs.
• Evaluate marketing effectiveness and optimize A&P investment to drive brand growth and repeat purchases.
• Develop export pricing structures and landed-cost calculations to maintain competitive pricing and profitability.
• Negotiate commercial terms, including Incoterms and payment arrangements, in collaboration with Finance.
• Coordinate with R&D, QA, and Regulatory teams on product registration, Halal requirements, labelling, and market compliance.
• Align with Supply Chain on demand forecasting, production planning, MOQs, shipment schedules, and export documentation.
• Work with Legal and Finance on distributor agreements, trademark registration, payment collection, and credit risk management.
• Monitor market trends, competitors, regulatory changes, and trade developments to identify business opportunities and risks.
• Lead and develop the export sales and marketing team, as well as external agency and distributor partners.

Conocimientos

Negotiation

Stakeholder management

Strategic thinking

Fluent English

Educación

Bachelor's degree in Business, Marketing, International Trade, or related fields.

Descripción del empleo

As an Export Manager, you will lead Lemonilo’s international business expansion by developing export strategies, building distributor partnerships, and driving sustainable business growth across international markets. You will take ownership of export performance and profitability while leading market development, international brand activities, and cross-functional execution to establish and grow the business in target markets.

What will you do?

Export Strategy & Business Performance

• Develop international sales and marketing strategies, including market prioritization, entry plans, product portfolio, pricing, and distribution channels.
• Own export performance, including revenue, gross margin, A&P budget, and distributor receivables.
• Monitor business performance through regular forecasting, financial reviews, and variance analysis.

Distributor & Market Development

• Identify, evaluate, negotiate, and appoint distributors and importers across target markets.
• Manage distributor relationships and performance through joint business plans and regular business reviews.
• Develop key accounts across modern trade, specialty retail, and cross-border e-commerce channels.

International Brand & Marketing

• Adapt product positioning and marketing strategies based on local consumer behavior, competition, and market dynamics.
• Lead market-level marketing and trade activation, including digital campaigns, KOLs, sampling, in-store activities, and international trade fairs.
• Evaluate marketing effectiveness and optimize A&P investment to drive brand growth and repeat purchases.
• Develop export pricing structures and landed-cost calculations to maintain competitive pricing and profitability.
• Negotiate commercial terms, including Incoterms and payment arrangements, in collaboration with Finance.

Regulatory & Cross-Functional Execution

• Coordinate with R&D, QA, and Regulatory teams on product registration, Halal requirements, labelling, and market compliance.
• Align with Supply Chain on demand forecasting, production planning, MOQs, shipment schedules, and export documentation.
• Work with Legal and Finance on distributor agreements, trademark registration, payment collection, and credit risk management.
• Monitor market trends, competitors, regulatory changes, and trade developments to identify business opportunities and risks.
• Lead and develop the export sales and marketing team, as well as external agency and distributor partners.

What are we looking for?

• Bachelor's degree in Business, Marketing, International Trade, or related fields.
• Minimum 7 years of experience in FMCG Sales or Marketing, including at least 5 years in Export or International Business, preferably in Food & Beverage.
• Proven track record in developing new international markets, appointing distributors, and delivering measurable revenue growth.
• Experience managing business P&L or budgets, including revenue, gross margin, A&P, and receivables.
• Good understanding of Incoterms, L/C, T/T, export documentation, and landed-cost calculations.
• Familiarity with food product registration, labelling, and Halal requirements in international markets.
• Fluent in written and spoken English, with strong negotiation and stakeholder management skills.
• Willing to be based in Jakarta and travel internationally as required.

Preferred

• Experience handling instant noodles, snacks, or other shelf-stable packaged food products.
• Experience exporting Indonesian brands or building challenger brands in international markets.
• Established network of international distributors or retail partners.
• Hands-on experience in trade marketing, digital marketing, and cross-border e-commerce.
• Familiarity with Indonesian export support programs and trade promotion initiatives.
• Mandarin or other foreign languages relevant to target markets.

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law