Insights Lead

PepsiCo; Pondok Pinang; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PepsiCo Indonesia Foods seeks an Insights Lead to drive consumer insights, identify growth opportunities, and translate deep consumer understanding into strategic initiatives. You will collaborate with regional and global insights teams to influence priorities and the product pipeline.

The role requires strategic thinking, strong analytical skills, and a proven track record in applying insights to commercial decisions, with experience in leading data-driven initiatives and stakeholder engagement.

Qualifications

• Bachelor degree in relevant field.
• Strategic thinking integrating consumer and commercial insights.
• Strong analytical mindset handling large data sets and combining ML with human insights.
• Experience with Kantar Consumer Panel, Nielsen RMS, and other syndicated agencies.
• High commercial savviness and ability to influence senior stakeholders.
• 8–10 years of proven functional experience; consultancy preferred.

Responsibilities

• Lead commercial diagnostics for Foods by analyzing panel and RMS data to uncover growth levers.
• Translate shopper/consumer behavior into insight-led recommendations for strategic decisions.
• Develop insight-driven storylines connecting data to business opportunities.
• Understand category demand drivers and inform brand strategy and positioning.
• Strengthen consumer-centric thinking across the organization with actionable insights.
• Track and interpret brand health KPIs to guide brand/category strategies.
• Validate consumer propositions with rapid testing, social listening, and digital experiments.
• Partner with commercial/category teams for AOP, JBP, and customer growth initiatives.

Skills

Strategic thinking

Analytical mindset

Stakeholder influence

Data-driven insights

Cross-functional collaboration

Problem solving

Leadership

Communication

Consultancy experience

Education

Bachelor degree in relevant field

Tools

Kantar Consumer Panel

Nielsen RMS

Job description

Overview

The Insights Lead role will be responsible for leading Consumer Insights efforts for PepsiCo Indonesia Foods and is responsible for identifying consumer-led opportunities and unlocking growth potential. The position partners closely with business leaders to translate deep consumer, category, and competitive understanding into commercial opportunities and strategic initiatives. In addition, the role drives innovative and agile approaches to trend spotting to continuously inform the product pipeline, while collaborating in a matrix environment with regional and global insights teams to influence business priorities and decision-making.

Responsibilities

What you wiill be responsible for:

1. Lead commercial diagnostics for the Foods category by analyzing consumer panel metrics (e.g., penetration, volume per buyer) and Nielsen RMS data (e.g., share, category dynamics, pricing, pack architecture, and portfolio mix) to identify actionable growth levers.
2. Translate shopper and consumer behavior into clear, insight-led recommendations that inform strategic business decisions and commercial actions.
3. Develop compelling insight-driven storylines that connect data to business opportunities and guide decision-making for senior stakeholders.
4. Build a deep understanding of category demand drivers, consumer jobs-to-be-done, and unmet needs to inform brand strategy and purposeful positioning.
5. Strengthen consumer-centric thinking across the organization by translating behavioral, attitudinal, and contextual insights into clear demand spaces and opportunity areas.
6. Lead the tracking and interpretation of brand health KPIs for the Foods portfolio (e.g., awareness, consideration, brand equity drivers, salience, imagery, and distinctiveness) to inform brand and category strategies.
7. Drive agile, digital-enabled validation of consumer propositions through methodologies such as rapid concept testing, social listening, and digital experimentation to support innovation and communication development.
8. Partner with commercial and category teams to provide strategic insight inputs for annual operating planning (AOP), joint business planning (JBP), and customer growth initiatives.

Qualifications

What you will need to have:

1. Bachelor degree in relevant field
2. Ability to think strategically, bring consumer and commercial understanding together
3. Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights / ability to triangulate Machine Learning with Human Insights towards Trend Spotting
4. Experience of working with Kantar Consumer Panel, Nielsen RMS and other syndicated agency partners (including qualitative research agency)
5. High Commercial Savviness – ability to work with senior team & influence them in strategic and commercial decisions.
6. At least 8-10 years of proven functional experience
7. With consultancy experience is preferred