Influencer Campaign Strategist

PT Niaga Warna Persada; Sleman; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT Niaga Warna Persada in Yogyakarta is seeking a results-driven KOL Specialist to lead influencer campaigns end-to-end—from strategy to reporting. You will research and brief KOLs/creators that match campaign objectives and budgets, then manage outreach and content approvals.

The role requires strong Excel/Sheets data skills, budget control, and trend spotting to identify new opportunities and optimize performance through data-driven analysis.

Qualifications

• Minimum D3/S1 education from any discipline.
• Minimum 1 year experience in KOL/Influencer Marketing or related roles.
• Strong understanding of TikTok and Instagram trends.
• Ability to evaluate KOLs by category, audience, and engagement.
• Experience managing campaign budgets and reporting.
• Excellent communication and negotiation skills.
• Detail-oriented administration, including rate cards and briefs.
• Willing to work on-site in Yogyakarta.

Responsibilities

• Develop KOL strategy and requirements according to campaign objectives
• Research and source KOL/Influencers suitable for target audience and budget
• Conduct outreach, negotiate rates, and coordinate with KOL/agencies
• Create briefs and ensure KOL content aligns with campaign requirements
• Monitor posting timelines and performance of each KOL
• Evaluate campaign performance based on data
• Manage budget and administration of KOL campaigns
• Develop KOL database and relationships for future campaigns
• Research trends and identify potential KOL/content opportunities for the brand

Skills

KOL Marketing

Campaign Planning

Negotiation

Data Analysis

Communication

Education

D3/S1 degree

Tools

Excel/Google Sheets

Job description

PT Niaga Warna Persada in Yogyakarta is seeking a results-driven KOL Specialist to lead influencer campaigns end-to-end—from strategy to reporting. You will research and brief KOLs/creators that match campaign objectives and budgets, then manage outreach and content approvals.

The role requires strong Excel/Sheets data skills, budget control, and trend spotting to identify new opportunities and optimize performance through data-driven analysis.