Indonesia Digital Strategy Lead

Edelman; Jakarta Pusat; Presencial; IDR 900 000 000 - 1 350 000 000; Tempo integral

Resumo da oferta

Edelman Indonesia is seeking a Senior Digital Director to lead the digital communications practice across corporate, technology, consumer, and financial sectors. You will integrate earned media, owned channels, and paid amplification while driving performance analytics and client growth.

The role requires credible leadership in boardroom discussions on reputation risk and platform architecture, with responsibility for building capability across the practice, across multi-market SEA, including

Qualificações

• Minimum 15 years of experience in communications across agency and in-house settings.
• Proven leadership of multi-market Southeast Asia programs, with Indonesia as a primary market.
• Experience directing KOL/influencer programs across tiers and regions.
• Track record in paid digital media strategy, budgeting, and performance review.
• Experience integrating digital strategy with earned and owned channels.

Responsabilidades

• Develop and lead integrated digital strategies for clients across corporate, technology, consumer, and financial sectors.
• Serve as the senior digital advisor to client leadership on channel strategy, content, and platform priorities.
• Translate complex narratives into platform-appropriate digital content plans and governance.
• Oversee planning across LinkedIn, Instagram, X, TikTok, YouTube, and regional platforms.
• Lead KOL and influencer programs from vetting to performance evaluation and risk management.
• Direct paid media strategy, budgeting, targeting, and performance reporting.
• Manage crisis communications in the digital dimension with rapid response and narrative control.
• Drive business development by contributing to pitches and expanding client mandates.
• Grow the digital practice team and establish standards, tools, and delivery workflows.

Conhecimentos

Digital strategy

KOL & influencer programs

Paid digital media

Crisis communications

AI governance

Team leadership

Descrição da oferta de emprego

Edelman Indonesia is seeking a Senior Digital Director to lead the digital communications practice across corporate, technology, consumer, and financial sectors. You will integrate earned media, owned channels, and paid amplification while driving performance analytics and client growth.

The role requires credible leadership in boardroom discussions on reputation risk and platform architecture, with responsibility for building capability across the practice, across multi-market SEA, including