Indonesia Content Marketing Lead: Localisation & Conversion

Crimson Education; Jakarta Pusat; Vor Ort; IDR 240.000.000 - 400.000.000; Vollzeit

Benefits dieser Stelle

Career growth

Training budget

Mental health support

Fireside chats and workshops

Collaborative culture

Zusammenfassung

Crimson Education in Jakarta seeks a creative Marketing Manager who will drive local campaigns for Indonesia. This writing-led, conversion-focused role translates ambitions of Indonesian families into messages that motivate action, and uses data to iterate for better results.

You'll manage landing pages, content campaigns, webinars and events, localisation across English and Bahasa Indonesia, and paid social across major platforms, partnering with the Jakarta team and regional peers.

Qualifikationen

• 2+ years in a digital marketing role
• Exceptional written English and strong presentation skills
• Fluent Bahasa Indonesia, written and spoken
• Storytelling that connects emotionally with Indonesian parents and students
• An eye for what makes people act: clear headlines, short sentences, a single next step
• Strong organisation and ability to run multiple deliverables in a fast-paced environment
• Design skills and tool comfort: Canva, Google Workspace and an email or CRM platform
• Curiosity about numbers with analytical problem-solving skills
• Event management experience, online and in person
• Excellent interpersonal skills and ability to collaborate with Jakarta and regional teams
• Advantage: familiarity with Indonesia's international school landscape and US/UK university admissions

Aufgaben

• Landing pages and lead forms (35%). Write and update copy in English and Bahasa Indonesia; test headlines, form fields and CTAs; report on improvements.
• Content campaigns (25%). Write and produce gated content, emails and ads promoting them.
• PTC campaigns (20%). Build and run campaign assets end to end: copy, briefs, emails and reports.
• Webinars and events (20%). Coordinate calendar, source speakers, build registration pages, host sessions and report lead quality.
• Localization across all work: adapt messaging for Indonesian families in English and Bahasa Indonesia, and for other regional markets.

Kenntnisse

Digital marketing

Content creation

English writing

Bahasa Indonesia

Campaign management

Analytics

Event management

Communication

Canva

CRM platforms

Tools

Canva

Google Workspace

HubSpot

Salesforce

Jobbeschreibung

Crimson Education in Jakarta seeks a creative Marketing Manager who will drive local campaigns for Indonesia. This writing-led, conversion-focused role translates ambitions of Indonesian families into messages that motivate action, and uses data to iterate for better results.

You'll manage landing pages, content campaigns, webinars and events, localisation across English and Bahasa Indonesia, and paid social across major platforms, partnering with the Jakarta team and regional peers.