Head of Sales Execution Apps

PT. Indosat Tbk; Jakarta Pusat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

IOH is seeking a S&D Product Owner to lead the lifecycle of sales execution applications, covering DSE, Internal Sales, Direct Sales Agent, Promoter, Merchandiser, Partner, Retailer and Key Accounts. You will own the domain roadmap and align requirements with IT delivery and UAT teams to ensure field adoption.

You will conduct regional workshops, define acceptance criteria, and translate field insights into automation opportunities that improve sales effectiveness across regions.

Qualifications

• 5–7 years in sales operations, business analysis, product ownership, or sales strategy, preferably in telecom, FMCG, or digital services, including at least 2 years owning a sales, field, or distribution application or leading cross-functional delivery.
• Strong understanding of field sales and route-to-market dynamics; ability to write requirement documents and acceptance criteria; data literacy to turn field and system data into recommendations, including automation opportunities.
• Proven track record managing a product backlog, driving UAT to closure with IT and QA teams, and supporting application rollouts to field teams across regions.
• Ability to drive alignment between HQ, regional teams, Sales Enablement, IT delivery, PQA, and UI/UX without direct authority.

Responsibilities

• Roadmap Ownership & Management
• Develop and own the sales execution applications roadmap, based on business priorities, regional input, field insight and automation opportunities.
• Prioritize the roadmap and backlog by business impact, field readiness and delivery capacity; manage dependencies with UI/UX, IT delivery and core systems teams.
• Decide roadmap and scope changes within the domain and determine items that add new modules or require different user groups.
• Tailor solutions to differences in sales roles, employment models and regions.
• Requirement Definition & Detailing
• Detail requirement documents, user stories, process flows, business rules and acceptance criteria.
• Validate flows with UI/UX through wireframes and interactive prototypes before development starts.
• Align and develop business requirements for core and broader system dependencies.
• Delivery Monitoring & UAT Governance
• Align with IT delivery on scope, timeline and quality; escalate risks early with options.
• Provide acceptance criteria and business scenarios for UAT and monitor progress against requirements.
• Decide on deviations raised during development and UAT and keep requirements valid as conditions change.
• Escalate deviations that change scope, business process or go-live date, and recommend go/no-go for final sign-off.
• Regional Alignment & Channel Enablement
• Lead workshops, field visits and requirement validation with regional teams for regional realities before sign-off.
• Align with Sales Enablement on changes and timing for training and field communication.
• Provide functional guidance to regional counterparts for consistent execution across regions.
• Insight & Automation Recommendations
• Analyze field and system data to identify where sales effectiveness is lost and which processes can be automated.
• Assess automation opportunities by sales impact, effort saved and feasibility; escalate larger cross-channel opportunities.

Skills

Sales operations

Product ownership

Business analysis

UAT coordination

Stakeholder management

Job description

IOH is seeking a S&D Product Owner to lead the lifecycle of sales execution applications, covering DSE, Internal Sales, Direct Sales Agent, Promoter, Merchandiser, Partner, Retailer and Key Accounts. You will own the domain roadmap and align requirements with IT delivery and UAT teams to ensure field adoption.

You will conduct regional workshops, define acceptance criteria, and translate field insights into automation opportunities that improve sales effectiveness across regions.