The Vice President of Product Development & Go-to-Market Strategy is a senior executive leadership role responsible for driving the company's product innovation, market expansion, and revenue growth strategy. This position requires a visionary leader who will spearhead the development and commercialization of telecommunications products and services, with a strategic ambition to grow the subscriber base to 500,000 customers in 2 years of launch while achieving and maintaining an Average Revenue Per User (ARPU) of USD $10.
This role demands a strategic thinker with deep expertise in product lifecycle management, multi-channel go-to-market execution, customer journey optimization, and digital transformation within the telecommunications sector. The successful candidate will be instrumental in positioning the company as a competitive player in Indonesia's dynamic telco market.
KEY RESPONSIBILITIES
- 1. Product Strategy & Conceptualization
- Product Vision & Roadmap: Develop and execute a comprehensive 3-5 year product strategy aligned with company growth objectives and market opportunities in Indonesia's telco landscape
- Product Concept Creation: Lead ideation and conceptualization of innovative telecommunications products and service bundles targeting diverse customer segments (consumer, SME, enterprise)
- Market Intelligence: Conduct continuous market analysis, competitive benchmarking, and customer insights gathering to identify white space opportunities and inform product development decisions
- Portfolio Management: Manage the entire product portfolio lifecycle from concept to sunset, ensuring optimal mix of revenue-generating products and strategic positioning
- Product Innovation leading to growth: Drive innovation initiatives leveraging emerging technologies (5G, IoT, digital services, fintech integration) to create differentiated value propositions
- Business Case Development: Build comprehensive business cases including financial modelling, ROI projections, risk assessments, and resource requirements for new product initiatives
- 2. Product Development & Lifecycle Management
- - End-to-End Product Development: Oversee agile product development processes from requirements gathering through launch, ensuring on-time and on-budget delivery
- - Cross-Functional Leadership: Collaborate with Technology, Operations, Network, Finance, and Customer Service teams to ensure seamless product development and integration
- - Quality Assurance: Establish product quality standards, testing protocols, and feedback mechanisms to ensure exceptional product performance and customer satisfaction
- - Pricing Strategy: Develop dynamic pricing models and promotional strategies that balance competitiveness, customer value perception, and profitability targets
- - Product Enhancement: Continuously optimize existing products based on performance analytics, customer feedback, and market dynamics to maximize lifetime value
- - Regulatory Compliance: Ensure all products comply with Indonesian telecommunications regulations, consumer protection laws, and industry standards