Head of MCN

PT Lico Media Indonesia; Jakarta Barat; On-site; IDR 446,400,000 - 781,200,000; Full time

Job summary

PT Lico Media Indonesia is seeking a strategic MCN leader to develop and execute a robust creator network and growth plan. You will build relationships with creators, KOLs, agencies, and partners, and set targets for acquisition and retention.

Lead the MCN team, monitor performance, coach staff, and manage campaigns end-to-end while optimizing monetization opportunities. Stay ahead of platform policies and trends in the creator economy.

Responsibilities

• Develop and execute MCN strategy to acquire, manage, and grow a strong network of creators.
• Lead and manage the MCN team, including setting targets, monitoring performance, and providing coaching.
• Build and maintain relationships with creators, KOLs, agencies, and strategic partners.
• Develop creator acquisition and retention strategies to increase the number and quality of creators within the network.
• Monitor creator performance, content quality, engagement, and overall contribution to MCN growth.
• Identify and develop business opportunities through brand collaborations, campaigns, live streaming, and other monetization channels.
• Manage campaign execution end-to-end, from negotiation, creator selection, briefing, execution, to performance evaluation.
• Analyze MCN performance data and revenue, identify opportunities for improvement, and prepare regular reports for management.
• Ensure the team achieves MCN targets and KPIs, including creator acquisition, retention, revenue, and campaign performance.
• Stay updated on social media trends, creator economy developments, and platform policies to develop relevant MCN strategies.

Job description

Develop and execute MCN strategy to acquire, manage, and grow a strong network of creators.

Lead and manage the MCN team, including setting targets, monitoring performance, and providing coaching.

Build and maintain relationships with creators, KOLs, agencies, and strategic partners.

Develop creator acquisition and retention strategies to increase the number and quality of creators within the network.

Monitor creator performance, content quality, engagement, and overall contribution to MCN growth.

Identify and develop business opportunities through brand collaborations, campaigns, live streaming, and other monetization channels.

Manage campaign execution end-to-end, from negotiation, creator selection, briefing, execution, to performance evaluation.

Analyze MCN performance data and revenue, identify opportunities for improvement, and prepare regular reports for management.

Ensure the team achieves MCN targets and KPIs, including creator acquisition, retention, revenue, and campaign performance.

Stay updated on social media trends, creator economy developments, and platform policies to develop relevant MCN strategies.