HEAD OF MARKETING

PT BOGA MAKMUR BERJAYA ABADI; Jakarta Utara; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

PT BOGA MAKMUR BERJAYA ABADI, a growing restaurant and lifestyle group, seeks a strategic Head of Marketing to elevate customer experiences and build memorable brands across Din Tai Fung and other concepts.

You will lead a marketing team, drive digital initiatives, analyze journeys, manage multiple brands, and shape CRM efforts to boost traffic, engagement and loyalty in a fast-paced environment.

Qualifications

• Minimum 5 years of experience in Marketing Management or a comparable leadership role.
• Proven track record building lifestyle, F&B, restaurant or hospitality brands.
• Experience managing multiple brands or outlets and marketing projects.
• Strong strategic and executional skills with a record of increasing brand awareness and engagement.
• Expertise in digital marketing, social media, CRM and customer-engagement strategies.

Responsibilities

• Lead the marketing team to strengthen each brand’s identity to drive awareness, engagement and growth.
• Drive digital initiatives, loyalty programs, product launches, campaigns and events.
• Analyze customer journeys and develop strategies to increase traffic, conversion, retention and repeat visits.
• Manage multiple brands while ensuring distinct market identities for each.
• Develop and manage CRM and engagement initiatives to support acquisition, retention and loyalty.
• Utilize insights, trends and campaign data to improve marketing effectiveness and guest experience.
• Monitor, analyze and report brand and campaign performance.
• Oversee the Digital Marketing team and social media ecosystem.
• Manage marketing budgets and optimize ROI; mentor and collaborate with the team.

Skills

Marketing leadership

Brand strategy

Digital marketing

CRM & loyalty

Data-driven decisions

Team management

Job description

Our growing restaurant and lifestyle group is looking for a strategic and creative Head of Marketing who is passionate about elevating customer experiences and building memorable brands across Din Tai Fung and other lifestyle concepts.

We are seeking a marketing leader with a proven ability to grow strong lifestyle, culinary or hospitality brands, combined with the agility to thrive in a fast-paced and evolving environment.

Passionate about creating memorable customer experiences, developing great teams, and collaborating with a dedicated team? We would love to hear from you!

What you will do

• Lead the marketing team to strengthen each brand’s identity to drive awareness, customer engagement and business growth.
• Lead digital initiatives and customer‑engagement programs, including customer loyalty strategies, product launches, promotional campaigns and events.
• Analyze online and offline customer journeys and develop strategies to increase traffic, conversion, retention and repeat visits.
• Manage multiple brands simultaneously while ensuring that each maintains a distinct and impactful market identity.
• Develop and manage CRM and customer‑engagement initiatives to support customer acquisition, retention and loyalty.
• Use customer insights, market trends and campaign data to improve marketing effectiveness and the overall guest experience.
• Monitor, analyze and report brand and campaign performance.
• Oversee Digital Marketing team and social media ecosystem.
• Manage marketing budgets and ensure effective resource allocation and ROI.
• Lead, mentor and collaborate with the marketing team to achieve overall business goals.

What you bring

• Minimum 5 years of experience as a Marketing Manager or in a comparable marketing leadership role.
• Proven experience developing and managing successful lifestyle, F&B, restaurant or hospitality brands.
• Experience managing multiple brands, outlets or marketing projects.
• Strong strategic and executional skills, with a track record of increasing brand awareness and customer engagement.
• Strong understanding of digital marketing, social media, CRM and customer‑engagement strategies.
• Experience using customer data, market insights and campaign analytics to guide decision.
• Highly creative, data‑driven and results‑oriented.
• Strong communication and collaboration skills. English proficiency is an advantage.

If you are passionate about elevating customer experiences and building memorable restaurant and lifestyle brands, we would love to hear from you.

Once described by world renowned chef Ken Hom as the “world’s tastiest dumpling”. Din Tai Fung Xiao Long Bao dumplings have a point of difference – every dumpling is delicately hand made fresh, steamed in minutes and on your table in seconds.

Din Tai Fung is hailed by New York Times as one of the top ten gourmet restaurants in the world and further international recognition came in 2010 when the Hong Kong branch was awarded one Michelin Star.

The first Din Tai Fung that opened in 1972 was only a humble stall in Taipei. Din Tai Fung restaurants can now be found in Taiwan, Indonesia, UK, Japan, USA, Singapore, China, Hong Kong, Macau, Korea, Malaysia, Thailand, UAE and the Philippines.

Once described by world renowned chef Ken Hom as the “world’s tastiest dumpling”. Din Tai Fung Xiao Long Bao dumplings have a point of difference – every dumpling is delicately hand made fresh, steamed in minutes and on your table in seconds.

Din Tai Fung is hailed by New York Times as one of the top ten gourmet restaurants in the world and further international recognition came in 2010 when the Hong Kong branch was awarded one Michelin Star.

The first Din Tai Fung that opened in 1972 was only a humble stall in Taipei. Din Tai Fung restaurants can now be found in Taiwan, Indonesia, UK, Japan, USA, Singapore, China, Hong Kong, Macau, Korea, Malaysia, Thailand, UAE and the Philippines.