Head Of Marketing

Octarine Perfume; Bogor; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

OCTARINE is seeking a dynamic Head of Marketing to lead brand strategy, growth, and GMV in Indonesia. You will own the brand’s positioning, go-to-market approach, campaign direction, social media, and creative strategy across all channels.

Collaborating with Sales, Product, Operations, and Finance, you’ll drive integrated marketing initiatives across digital, influencer, content, CRM, e-commerce, and offline activations.

Qualifications

• 5–8 years of marketing experience with beauty, fragrance, lifestyle, FMCG, D2C or consumer brands.
• Proven experience leading marketing functions end-to-end across channels.
• Strong brand development, budgeting, performance marketing and analytics skills.
• Familiar with TikTok Shop, Shopee, CRM and social/digital commerce ecosystems.

Responsibilities

• Develop and lead the overall marketing strategy to drive brand growth, revenue and GMV.
• Own brand positioning, GTM, campaigns, social media and creative strategy.
• Lead integrated marketing initiatives across digital, influencer, content, CRM, e-commerce and offline.
• Build distinctive brand identity with consistent communication and customer experience.
• Mentor a high-performing cross-functional marketing team.
• Manage budget planning, allocation and optimization for impact.
• Monitor ROAS, CAC, CTR, CVR, LTV, revenue and GMV to inform growth.
• Present strategies and results to senior leadership and founders.

Skills

5-8 years exp

Beauty & FMCG

End-to-end marketing

Brand development

Campaign planning

Budgeting

Performance marketing

Marketing analytics

TikTok Shop

Shopee

CRM

Social media

Digital commerce

Demons

Job description

Develop and lead the overall marketing strategy to drive sustainable brand growth, revenue, and GMV in line with the company’s business objectives.

Own the brand’s positioning, go-to-market strategy, campaign direction, social media, and creative strategy across all channels.

Lead the development of integrated marketing initiatives across digital, social media, KOL & influencer, content, CRM, e-commerce, and offline activations.

Build and strengthen a distinctive brand identity while ensuring consistent brand communication and customer experience across every touchpoint.

Identify market trends, consumer insights, and growth opportunities to continuously improve the brand’s relevance and competitive positioning.

Work closely with Sales, Product, Operations, Finance, and other cross-functional teams to ensure marketing initiatives are aligned with business priorities and executed effectively.

Lead, mentor, and develop a high-performing, cross-functional marketing team, fostering a culture of ownership, creativity, collaboration, and data-driven decision-making.

Own marketing budget planning, allocation, and optimization, ensuring resources are invested effectively to maximize business impact.

Monitor and evaluate marketing performance using key metrics such as ROAS, CAC, CTR, CVR, LTV, conversion, revenue, and GMV, and translate insights into actionable growth strategies.

Present marketing strategies, performance updates, and business recommendations to senior leadership and founders.

Head of Marketing

Job Description

• Develop and lead the overall marketing strategy to drive sustainable brand growth, revenue, and GMV in line with the company’s business objectives.

• Own the brand’s positioning, go-to-market strategy, campaign direction, social media, and creative strategy across all channels.

• Lead the development of integrated marketing initiatives across digital, social media, KOL & influencer, content, CRM, e-commerce, and offline activations.

• Build and strengthen a distinctive brand identity while ensuring consistent brand communication and customer experience across every touchpoint.

• Identify market trends, consumer insights, and growth opportunities to continuously improve the brand’s relevance and competitive positioning.

• Work closely with Sales, Product, Operations, Finance, and other cross-functional teams to ensure marketing initiatives are aligned with business priorities and executed effectively.

• Lead, mentor, and develop a high-performing, cross-functional marketing team, fostering a culture of ownership, creativity, collaboration, and data-driven decision-making.

• Own marketing budget planning, allocation, and optimization, ensuring resources are invested effectively to maximize business impact.

• Monitor and evaluate marketing performance using key metrics such as ROAS, CAC, CTR, CVR, LTV, conversion, revenue, and GMV, and translate insights into actionable growth strategies.

• Present marketing strategies, performance updates, and business recommendations to senior leadership and founders.

Qualifications

• 5–8 years of experience in marketing, with strong exposure to beauty, fragrance, lifestyle, FMCG, D2C, or consumer brands.

• Proven experience in leading marketing functions end-to-end, covering brand strategy, digital marketing, social media, KOL/influencer marketing, content, e-commerce, and offline activation.

• Strong track record in building brands and driving measurable business growth, preferably within a fast-paced and growth-oriented environment.

• Strong strategic thinking with the ability to translate business objectives and consumer insights into clear marketing strategies and execution plans.

• Solid understanding of brand development, campaign planning, budgeting, performance marketing, and marketing analytics.

• Familiar with TikTok Shop, Shopee, CRM, social media platforms, and the broader digital commerce ecosystem.

• Demons

Retail & Consumer Products 51-100 employees

OCTARINE is a local perfume brand committed to redefining the art of fragrance. As the No. 1 Inspired Perfume, we bring world-class scents with exceptional quality, longevity, and sophistication—making luxury accessible to everyone.

With a dedication to innovation, premium ingredients, and meticulous craftsmanship, our fragrances are carefully formulated to deliver an unforgettable olfactory experience. Each scent is designed to reflect individuality, confidence, and elegance, ensuring that every spray tells a story.

We believe that fragrance is more than just a scent—it’s an expression of identity. Discover the perfect fragrance that complements your style and personality.

OCTARINE is a local perfume brand committed to redefining the art of fragrance. As the No. 1 Inspired Perfume, we bring world-class scents with exceptional quality, longevity, and sophistication—making luxury accessible to everyone.

With a dedication to innovation, premium ingredients, and meticulous craftsmanship, our fragrances are carefully formulated to deliver an unforgettable olfactory experience. Each scent is designed to reflect individuality, confidence, and elegance, ensuring that every spray tells a story.

We believe that fragrance is more than just a scent—it’s an expression of identity. Discover the perfect fragrance that complements your style and personality.

OCTARINE is a local perfume brand committed to redefining the art of fragrance. As the No. 1 Inspired Perfume, we bring world-class scents with exceptional quality, longevity, and sophistication—making luxury accessible to everyone.

With a dedication to innovation, premium ingredients, and meticulous craftsmanship, our fragrances are carefully formulated to deliver an unforgettable olfactory experience. Each scent is designed to reflect individuality, confidence, and elegance, ensuring that every spray tells a story.

We believe that fragrance is more than just a scent—it’s an expression of identity. Discover the perfect fragrance that complements your style and personality.