Head of Digital Marketing

Sentri Fortuna Sejahtera; Surabaya ꦱꦸꦫꦧꦪ; Sur place; IDR 120 000 000 - 240 000 000; Plein temps

Résumé du poste

SPIRAL SFS Group Indonesia seeks a Head of Digital Marketing to lead the end-to-end process of creating and scaling new product lines. You will architect go-to-market strategies, manage the customer acquisition funnel across major platforms, and drive measurable revenue growth through data-driven decision making.

You will oversee creative direction, collaborate with sales and admin, and push for continuous innovation in Indonesia’s ecommerce landscape, including Shopee, Tokopedia, and TikTok

Qualifications

• 5+ years in Digital Marketing with a proven portfolio of scaling brands.

Responsabilités

• Lead brainstorming for new product lines, including naming, brand identity, USP development and market positioning.
• Architect the full launch strategy and go-to-market approach.
• Oversee the launch phase, ensuring all assets (creative, copy, landing pages, ads) are deployed on time.
• Manage and optimize the customer acquisition funnel (Meta, TikTok, Google, Marketplace, CRM).
• Analyze CAC, ROAS and LTV to pivot strategies.
• Collaborate with sales/admin to convert marketing traffic into revenue.
• Provide creative direction to Designers, Copywriters, Video Editors.
• Bring fresh ideas to drive continuous innovation.

Connaissances

Digital Marketing

E-commerce growth

Data analysis

Leadership

Outils

Meta Ads

TikTok Ads

Google Ads

Shopify

CRM

Description du poste

Head of Digital Marketing at SPIRAL SFS Group Indonesia. You will lead the conception and launch of new product lines, architect go-to-market strategies, and oversee execution from idea through scale. You will orchestrate the entire customer acquisition funnel, manage revenue and performance marketing, and provide creative direction to drive measurable revenue growth.

Key responsibilities

Lead brainstorming for new product lines, including naming, brand identity, USP development, and market positioning

Architect the full launch strategy and go-to-market approach

Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are deployed on time

Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM)

Analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies

Work closely with the sales/admin team to ensure marketing traffic converts into revenue

Provide creative direction to the Creative Team (Designers, Copywriters, Video Editors)

Bring fresh, out-of-the-box ideas to drive continuous innovation

About you

Minimum 5+ years in Digital Marketing with a verifiable portfolio of scaling brands showing revenue growth

Experience taking a product from Idea to Launch to Scale

Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore)

Strong analytical skills and fluency in reading data and translating it into actionable strategy

Willing to get hands dirty and take complete ownership of outcomes

Ability to remain calm under pressure and thrive in a fast-paced environment

Excited by launching new brands and scaling them with discipline

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

Pernyataan mana di bawah ini yang paling mendeskripsikan hakmu bekerja di Indonesia? Berapa gaji bulanan yang kamu inginkan? How many years' experience do you have as a Head of Digital Marketing? Kualifikasi mana yang kamu miliki? Berapa lama waktu yang kamu butuhkan untuk memberi tahu perusahaanmu saat ini?

FMCG Manufacturing 51-100 employees

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