Junior Digital Marketing Executive

Sinar Mas; Indonesia; On-site; IDR 42,000,000 - 72,000,000; Full time

Job summary

Sinar Mas mengundang kandidat untuk posisi Junior Digital Marketing Executive yang akan mengelola kampanye digital lintas saluran mulai dari media sosial hingga WhatsApp.

Peran ini mencakup perencanaan kampanye, koordinasi konten, manajemen KOL, dan evaluasi kinerja iklan dengan fokus pada kualitas konten dan kepatuhan brand.

Qualifications

• Gelar sarjana di bidang Pemasaran/Komunikasi atau terkait.
• 1–2 tahun pengalaman digital marketing yang relevan.
• Pengalaman di agensi pemasaran digital dianggap akan lebih diutamakan.
• Pengalaman di industri FMCG/F&B diutamakan.
• Keterampilan copywriting dan review konten yang kuat.
• Menguasai Excel/Sheets serta PowerPoint.

Responsibilities

• Rencanakan dan jalankan kampanye digital multi-saluran.
• Koordinasikan konten kalender dan posting media sosial.
• Tinjau copy dan materi digital untuk konsistensi merek.
• Dukungan kampanye KOL dan influencer secara end-to-end.
• Koordinasi dengan agensi dan vendor untuk timeline.
• Pantau kinerja kampanye dan buat laporan.

Skills

Digital marketing

Social media

Content management

Copywriting

Campaign planning

KOL management

Paid media

Analytics

Excel/Sheets

Education

Bachelor’s degree

Communications degree

Tools

Meta Ads

TikTok Ads

Job description

Junior Digital Marketing Executive

Perusahaan : Sinar Mas Jenis Pekerjaan : Full-Time Indonesia

Job Descriptions:

Campaign Planning & Execution

• Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.
• Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.
• Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.
• Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management

• Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.
• Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.
• Support copywriting and development of communication materials for digital campaigns.
• Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management

• Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.
• Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.
• Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination

• Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads.
• Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.
• Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.
• Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management

• Manage day-to-day communication and project coordination with external agencies, production partners and vendors.
• Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.
• Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination

• Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.
• Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.
• Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation

• Support digital marketing and communication requirements for roadshows, and exhibitions.
• Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.
• Represent the marketing team during selected events when required.

Performance Tracking & Reporting

• Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.
• Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.
• Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels

• Support the management of WhatsApp and other owned communication channels.
• Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.
• Ensure messages follow brand guidelines and communication objectives.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates.
• Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.
• Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.
• Hands‑on experience in managing social media platforms, content calendars, and digital campaigns.
• Strong copywriting, proofreading, and content review skills.
• Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.
• Comfortable working with data and preparing marketing performance reports.
• Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.
• Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.
• Strong project management and organizational skills with high attention to detail.
• Able to manage multiple brands and projects simultaneously in a fast‑paced environment.
• Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights.
• Good written and verbal communication skills in Bahasa Indonesia.