Head of Commercial Insights and Analytics-Indonesia

Thornton Tomasetti; Indonesia; Presencial; IDR 900.000.000 - 1.500.000.000; Jornada completa

Descripción de la vacante

Abbott Indonesia seeks a Commercial Insights & Analytics Head to drive data-driven Commercial Effectiveness and Marketing strategy. You will lead analytics, leverage internal and external insights, and collaborate with commercial teams to optimize ROI and customer retention.

Role emphasizes leadership in analytics, forecasting, and building dashboards for management while aligning with business planning and growth opportunities in Indonesia.

Formación

• BA/BS/B.Tech degree required.
• MBA desirable with focus on Strategy, Marketing and Finance.
• Minimum 10 years of experience in business analysis or major analytics projects.
• Strong English communication skills.
• Proven leadership in analytics for large companies.

Responsabilidades

• Integrate data to create a single view of business and monitor monthly KPIs.
• Analyze ROI of marketing and non-marketing campaigns to guide investments.
• Identify insights to improve retention and frequency of customers.
• Develop forecasting models to identify growth opportunities.
• Create user-friendly dashboards for market intelligence and brand performance.

Conocimientos

Bachelor’s degree

MBA (desirable)

10+ years experience

English proficiency

VBA / Excel formulas

R / Python

Forecasting models

leadership in analytics

Educación

BA/BS/B.Tech

MBA

Herramientas

VBA

Excel

R

Python

Descripción del empleo

JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Position Summary

The Commercial Insights & Analytics Head will be responsible to leverage analytics for defining and executing ANI Indonesia’s Commercial Effectiveness and Marketing strategy, partnering with commercial teams to utilize internal and external insights to make more effective/efficient business decisions. This role will also include market insighting/foresighting, RTM acceleration (penetration, consumption & execution), right-sizing of resources leveraging ROI and demand drivers framework, business planning and reviews, and developing white-space opportunities leveraging on primary plus secondary research. This role will report to Market Insights and Business Analytics Director The successful candidate will be passionate about business, data and customer behavior. He or she will be a strategic thought-leader as well as a commercially oriented and proven analytics-leader. He or she will support our mission to improve retention of high value customers, increase frequency of high potential customers and grow overall business through leveraging data analytics.

Key Responsibilities and Behavior

• Integrate existing and acquired data to develop a single view of the business and monitor the business hygiene KPIs at monthly level, and acts as a brain to uncover “so-what” actions
• Analyze data to track and measure effectiveness and ROI of marketing and non-marketing campaigns to help commercial excellence leader and other commercial teams in prioritizing the investments
• Analyze data to identify productivity gaps & drive efficiency in actions of Ethical and Trade sales team
• Identify insights on drivers to improve customer retention and frequency
• Identify further sources for customer data and drive acquisition
• Leverage external QuintilesIMS hospital data to drive higher efficiency for Ethical promoters
• Leverage HCP data to define efficient segmentation framework for Marketing team to improve overall business hygiene
• Develop forecasting models to assist commercial teams in identifying growth opportunities and assist in business planning
• Develop “user-friendly” dashboards for commercial teams to access market intelligence information and diagnose brand performance benchmark vs. competition
• Liaise with Market Intelligence and Sales Force Effectiveness team to identify the opportunities/gaps to improve the effectiveness of business functions and drive higher business

Job Tasks

• Work cross functionally with Commercial Excellence, Marketing, Sales and Finance in data analysis and reporting.
• Work closely with external agencies/ partner in getting the right technology and modeling in place as per business need.
• Provide insights based on analysis and ROI modeling conducted by identifying potential risk or opportunities of Abbot brands.
• Develop Dashboard and KPIs for Management
• Support the consolidation and standardization of data and design of impactful reports/scorecards to inform decision-making
• Maintain repository of historical syndicated data as well as all customized projects to be used suitably

Requirements

• BA/BS/B.Tech degree is must
• MBA desirable with preferred focus on Strategy, Marketing and Finance
• Minimum 10 years of experience in business analysis, major computer system implementations, and/or major analytical or research studies
• English proficiency in communication
• Ability to hit the ground running with interest/ experience in the topic, functional/ technical skills including ability to liaise with other functional teams to achieve the business objective
• High level of motivation, ambition, drive for excellence
• Rockstar in VBA coding/Excel formulas and experience in utilizing R/Python other tools to efficiently utilize the data available
• Hands-on experience in developing regression/time-series/forecasting models as well cleaning huge amounts of datasets by utilizing Excel
• Sharp, structured, creative problem solving and communication skills (verbal/ written including Excel, PowerPoint; listening skills)
• Prior experience in a leadership role in analytics for leading companies, preferably in retail; or in roles that require high degree of analytical skills, and advanced problem solving and communication skills
• Willingness to learn more about other commercial functions of the organization

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Market Development and Research DIVISION: ANI International Nutrition LOCATION: Indonesia > Pondok Indah : Wisma Pondok Indah 2 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.