Sr. Brand Manager

Abbott Laboratories; Indonesia; On-site; IDR 420,000,000 - 600,000,000; Full time

Job summary

Abbott in Indonesia is seeking a Therapeutic Area Manager (Sr. Brand Manager) to lead brand plans, insights, and portfolio management, turning strategy into local actions that drive profitable sales while upholding ethics.

You will partner with Sales, Medical Affairs, Market Access and Regulatory teams, own A&P budgets, build financial models, and monitor performance to optimize ROI. Fluency in English and a strong track record of launches are essential.

Qualifications

• University graduate; Medical, Pharmacy or Marketing Management.
• MBA or equivalent preferred.
• 5–7 years in multinational pharma marketing.
• Fluent English with strong communication.

Responsibilities

• Lead the annual Brand Plan and POAs for designated product(s).
• Translate global strategy into local tactics with KPIs.
• Own the A&P budget, forecast, and spend to meet goals.
• Build relationships with customers, KOLs, and payers.
• Identify growth opportunities and differentiation.
• Collaborate with Sales, Medical Affairs, Market Access and Regulatory to align pricing and tenders.
• Drive end-to-end implementation of commercial initiatives.

Skills

Strong communication skills

Fluent English

Cross-functional coordination

Brand management

Forecasting & budgeting

Education

Medical, Pharmacy or Marketing Management degree

MBA preferred

Job description

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Opportunity

As the Therapeutic Area Manager (Sr. Brand Manager), you will lead the process of establishing thorough brands/portfolio management by insight driven execution, evaluation, and creation of Brand Plans of responsible products/portfolio in order to contribute well to company profitable sales achievements while adhering to Abbott and industry code of conducts, ethics and code of marketing practice.

What You’ll Do

• Lead the development of the annual Brand Plan and detailed Plans of Action (POAs) for designated product(s).
• Translate global strategy into local tactics, setting clear objectives, timelines, and KPIs.
• Own the A&P budget, forecast accurately, allocate resources, and monitor spend to ensure on-budget delivery of business goals.
• Build and maintain strong relationships with key customers, opinion leaders (KOLs), and payer stakeholders.
• Proactively identify stakeholder needs and co-create value-add initiatives to drive product advocacy and preference.
• Gather, analyze, and interpret market intelligence, including primary research, competitive activity, reimbursement trends, and policy shifts, to inform decision making.
• Identify white-space opportunities, growth drivers, and potential threats, and translate insights into actionable recommendations.
• Partner closely with Sales, Trade Relations, Key Account Management, Market Access, Medical Affairs, and Regulatory teams to align on pricing, channel, and tender strategies.
• Drive end-to-end implementation of commercial initiatives, ensuring all stakeholders are informed and accountable.
• Build robust financial models and patient funnels to support business cases and pricing decisions.
• Monitor P&L impact, track performance against forecasts, and implement corrective actions to optimize margin and ROI.
• Serve as the country’s brand lead, tailoring global strategies to local market dynamics and acting as the primary liaison with regional and global marketing teams.
• Champion innovation projects and best-practice sharing, accelerating brand growth and differentiation in market.

Requirements

• University graduate; Medical, Pharmacy or Marketing Management. MBA is preferred.
• At least 5-7 years’ experience in a Multinational Pharmaceutical Company in Marketing Department. Experience in other functions is preferred such as Sales Department.
• Strong communication skills. Fluent English (writing & speaking) and advanced computer skills.
• Proven ability to own projects end-to-end and deliver results with minimal supervision, coordinating seamlessly with Sales, Medical Affairs, Market Access and other partners.
• Demonstrated track record of at least one full new-product or new-indication launch (including planning, stakeholder engagement, A&P execution and post‑launch tracking) to ensure readiness for complex roll‑outs.

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management DIVISION: EPD Established Pharma LOCATION: Indonesia > Pondok Indah : Wisma Pondok Indah 2 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.