Head CRM Data Analytics

Home Credit Indonesia; Jakarta Pusat; On-site; IDR 1,200,000,000 - 1,800,000,000; Full time

Job summary

Home Credit Indonesia is seeking a dynamic Head of CRM Analytics to lead our CRM initiatives and transform how we engage customers across their lifecycle. You will revolutionize customer journey management and optimize channel performance using actionable analytics to drive growth.

The role requires 7+ years in data analytics within banking/financial sectors, strong skills in SAS/SQL/MicroStrategy, and excellent presentation abilities.

Qualifications

• 7+ years experience in data analytics, data scientist in banking/financial sector.
• Experience in CRM databases, SAS (or equivalent), SQL, MicroStrategy, Excel, Campaign Management.
• Strong background in advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, response prediction, advertising effectiveness, consumer profiling.
• You excel at thinking strategically, synthesizing complex information, and providing actionable insights.
• Strong presentation skills with the ability to communicate complex ideas clearly and inspire others to embrace data-driven solutions.
• Fluent English is a must for collaboration with cross-functional teams.

Responsibilities

• Promote and develop data-fueled analysis within the company to helps business improve customer engagement, x-sell and profitability.
• Optimize campaign management by usage of advanced statistical models: propensity to buy, propensity to attrite, next best offer, campaign optimization models
• Direct research, design, implement and validate cutting-edge algorithms to analyze diverse sources of data (big data) to achieve targeted outcomes and information that company needs. Improve acquisition and portfolio understanding through relevant and actionable segmentation models
• Cooperate with internal CRM, Risk, and other teams to identify and prioritize actionable, high-impact insights across a variety of core business areas.
• Develop and Establish CRM Policy to manage the availability, usability, integrity, and security of the data sources available to the Company.
• Provide expertise on mathematical concepts for broader CRM and to inspire the adoption of advanced analytic and data science across the Company.

Skills

Data Analytics

CRM Analytics

Predictive Modeling

Multivariate Regression

Logistic Regression

Stakeholder Communication

Strategic Thinking

Tools

SAS

SQL

MicroStrategy

Excel

Campaign Management

Job description

Are you passionate about driving business growth through data-driven insights? Do you thrive in using advanced analytics to optimize customer experiences and maximize business performance? Home Credit Indonesia is looking for a dynamic Head CRM Analytics to lead our CRM initiatives and transform how we engage with our customers across their lifecycle.

About the Role:

As the Head of CRM Analytics, your mission is to revolutionize how we manage the customer journey and optimize channel performance through actionable, cutting-edge analytics. You will play a pivotal role in advancing customer lifecycle management and improving overall CRM business performance by leveraging data-driven strategies that fuel growth and profitability.

Job Responsibility

• Promote and develop data-fueled analysis within the company to helps business improve customer engagement, x-sell and profitability.
• Optimize campaign management by usage of advanced statistical models: propensity to buy, propensity to attrite, next best offer, campaign optimization models
• Direct research, design, implement and validate cutting-edge algorithms to analyze diverse sources of data (big data) to achieve targeted outcomes and information that company needs. Improve acquisition and portfolio understanding through relevant and actionable segmentation models
• Cooperate with internal CRM, Risk, and other teams to identify and prioritize actionable, high-impact insights across a variety of core business areas.
• Develop and Establish CRM Policy to manage the availability, usability, integrity, and security of the data sources available to the Company.
• Provide expertise on mathematical concepts for broader CRM and to inspire the adoption of advanced analytic and data science across the Company.

Job Requirements

• 7+ years Experience in Data Analytics, Data Scientist in Banking/Financial sector.
• Experience in CRM Databases, SAS (or equivalent), SQL, MicroStrategy, Excel, Campaign Management.
• Strong background in advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, response prediction, advertising effectiveness, consumer profiling.
• You excel at thinking strategically, synthesizing complex information, and providing actionable insights.
• Strong presentation skills with the ability to communicate complex ideas clearly and inspire others to embrace data-driven solutions.
• Fluent English is a must for collaboration with cross-functional teams.