Growth Product Manager

gtmlab; Indonesia; On-site; IDR 60,000,000 - 120,000,000; Full time

Job summary

GTMLab is building the best GTM team in Asia, and this role sits at the center of it. You will found and lead our Growth Product division, owning client funnels and our own product funnels, starting with Medifly.AI.

Expect a fast-paced, data-driven environment where experimentation is rapid, cross-functional teams are small and empowered, and success is measured by conversion rate, lead cost, and throughput. You will work across client sites and GTMLab products to optimize acquisition funnels.

Qualifications

• 5+ years in growth product, growth marketing, or CRO with ownership of acquisition funnels.
• Deep digital-marketing fluency and understanding of conversion paths by source.
• Data-first with hands-on analytics; able to build practical arguments from messy data.
• AI-driven mindset with experience using AI tools professionally.

Responsibilities

• Own the funnel from first click to lead across sites and products.
• Identify bottlenecks with PostHog/analytics and ship tests.
• Lead a small, empowered team of UI/UX and engineering leads.
• Design funnels by source and optimize conversion paths.
• Develop playbooks to speed up future funnels.

Skills

Growth product

CRO

Analytics

Experimentation

AI tools

Leadership

Cross-functional

Tools

PostHog

Amplitude

Mixpanel

Job description

Lower CAC means we can invest into happier customers, better product, faster growth, and market share that compounds. Most companies burn their growth budget on funnels that leak. We build ones that don’t — for our clients, and now for our own products. GTMLab is building the best GTM team in Asia, and we’re done just advising. If you want to lead the machine that takes products to market 10x more efficiently than anyone else, keep reading.

About GTMLab

GTMLab is a go-to-market strategy consulting firm and agency. We do everything it takes to grow revenue efficiently for our clients — and most of the time, that means the acquisition funnel: websites, apps, landing flows, and the marketing engines behind them.

We are also a venture studio. We invest in and build our own products — our flagship is Medifly.AI, with more game-changing products in the pipeline. Our one moat as a studio: we build funnels and run marketing 10x more efficiently than anyone in the market, so we enter markets faster and take share quicker. A team of builders that stays together and ships many products of the future — that’s the plan, and this role sits at the center of it.

About the role

You will found and lead our Growth Product division. It’s one job with two surfaces:

• Client funnels — own CRO across client websites and apps, and build new funnels that turn marketing spend into leads and conversions.
• Our products — own the acquisition funnels for GTMLab’s own products, starting with Medifly.AI.

This is an acquisition role. Not retention, not lifecycle. Your scoreboard is conversion rate, cost per lead, and funnel throughput — across more funnels in a quarter than most in-house PMs touch in years.

What you’ll do

• Own the funnel from first click to converted lead — landing experiences, flows, forms, offers — across our sites, client sites, and our products
• Use PostHog (and whatever measurement stack fits) to find the single highest-impact bottleneck right now, form a hypothesis, and ship the test — a fast, disciplined experimentation cadence
• Lead a small hitsquad of UI/UX and engineering leads — small teams, zero bureaucracy; you’d rather ship the experiment today than wait in a queue
• Read conversion paths by source — paid social, search, organic, referral — and design funnels that match how each audience actually buys
• Stay current on agentic AI coding and growth tooling (Claude Code, Cursor, and whatever ships next) to keep funnel development fast and high quality
• Build the playbooks that make every next funnel faster than the last — and eventually, the team that runs them

What you bring

• 5+ years across growth product, growth marketing, or Conversion rate optimization — including real ownership of an acquisition funnel, with numbers you can talk through
• Deep digital-marketing fluency: you know how conversion paths differ by source, and what each one needs to convert
• Data-first: hands‑on with product analytics (PostHog, Amplitude, Mixpanel, or similar); you build a clear argument out of messy data
• Strong judgment on when to experiment versus simply ship
• AI‑driven: you use agentic AI tools professionally today and you’re hungry to get better — here, that’s a core skill, not a perk
• A track record of excellence — top companies, top schools, or something you built that speaks for itself
• Founder experience is a plus

This is not a job for everyone

We hold an extremely high bar because talent density is our moat. We’re looking for someone super smart, super fast, super hungry — who takes initiative without being asked, runs toward unglamorous work, and never sits still. Expectations are high, and so are the rewards: you join as the lead of a division, building game‑changing products with the sharpest GTM team in Asia. If that’s you, we disproportionately reward it.