Performance & Growth Marketing Manager

PT. Skyshi Digital Indonesia; Kota Yogyakarta; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Skyshi Digital Indonesia is seeking a Performance & Growth Marketing Manager to own paid acquisition and growth experiments end-to-end. This hands-on role requires running campaigns across Google, LinkedIn, Meta, and Reddit while testing unconventional growth plays in communities.

You’ll hypothesize, execute, measure, and iterate weekly, collaborating with design and content to improve funnels, CAC, and payback while maintaining clear data-driven storytelling in English.

Qualifications

• Proven experience running paid channels for a B2B SaaS company.
• Track record of growth experiments outside of paid, especially community-led plays like Reddit organic.
• Strong analytical instincts: you can build a funnel, size an opportunity, and read attribution honestly.
• Good communication skills in English.

Responsibilities

• Own and optimise all paid channels (Google Ads, LinkedIn Ads, Meta, Reddit Ads, retargeting, review sites).
• Build, launch, and iterate on campaigns end-to-end: setup, creative briefs, bidding, reporting.
• Allocate budget across channels based on CAC, pipeline contribution, and payback.
• Run structured A/B tests on creative, targeting, landing pages, and offers.
• Partner with design and content on ad creative, landing pages, and conversion flows.
• Report on the metrics that matter: pipeline, MQL to SQL, CAC, ROAS, payback.
• Run organic growth plays where buyers hang out: Reddit, LinkedIn, industry forums, Slack/Discord groups.
• Identify and test new acquisition channels before competitors touch them.
• Set up experiment cycles with clear hypotheses, sample sizes, and kill criteria.
• Build lightweight automations and workflows to scale what works.
• Find creative wedges into the construction market that traditional B2B playbooks miss.

Job description

Skyshi is looking for a Performance & Growth Marketing Manager to own paid acquisition and growth experiments end-to-end. This is a hands-on role for someone who can run performance campaigns with rigor and, in the same week, ship an unconventional growth play on Reddit or a niche community. You take a hypothesis (or just a hunch) and test it fast, without waiting for a full playbook.

What you'll do

Paid acquisition

Own and optimise all paid channels (Google Ads, LinkedIn Ads, Meta, Reddit Ads, retargeting, review sites)

Build, launch, and iterate on campaigns end-to-end: setup, creative briefs, bidding, reporting

Allocate budget across channels based on CAC, pipeline contribution, and payback

Run structured A/B tests on creative, targeting, landing pages, and offers

Partner with design and content on ad creative, landing pages, and conversion flows

Report on the metrics that matter: pipeline, MQL to SQL, CAC, ROAS, payback

Growth hacking and organic experiments

Run organic growth plays where our buyers actually hang out: Reddit, LinkedIn, industry forums, construction communities, Slack/Discord groups

Identify and test new acquisition channels before competitors touch them

Set up experiment cycles with clear hypotheses, sample sizes, and kill criteria

Build lightweight automations and workflows to scale what works

Find creative wedges into the construction market that traditional B2B playbooks miss

P Ways of working

Move fast: ship experiments weekly, kill losers quickly, double down on winners

Own the full loop: hypothesis, execution, measurement, decision

Bring numbers to every conversation, but stay creative on the input side

Manage your own priorities and deliver without hand-holding

What we're looking for

Proven experience running paid channels for a B2B SaaS company (this is a must, not a nice-to-have)

Track record of shipping growth experiments outside of paid, especially community-led plays like Reddit organic

Strong analytical instincts: you can build a funnel, size an opportunity, and read attribution honestly

Comfortable across the full paid stack (Google, LinkedIn, Meta, Reddit) and modern attribution setups

Self-starter who spots an untested channel and just runs the experiment

Bias for speed on tests, and for polish on the things that scale

Good communication skills in English

Tools

Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads

HubSpot (or similar) for lifecycle, attribution, and pipeline reporting

GA4, Mixpanel, or similar for funnel analytics

Ahrefs or similar for SEO and organic opportunity mapping

Zapier, n8n, or similar for lightweight growth automation

AI tools for ad copy, creative variants, and audience research

Nice to have

Experience marketing to construction, trades, or other non-tech industries

Product-led growth experience or work on self-serve funnels

Direct experience running a Reddit organic strategy at scale

Familiarity with ABM motions and outbound-adjacent growth tactics

Computer Software & Networking 11-50 employees

Skyshi is a fast growing digital company specializes on web and mobile development with client over than 5 countries. Our services are create MVP (Minimum Viable Products), build mobile apps, and launch new features develop by more than 20 passionate developers and designers.

it is FUN and Friendly working at Skyshi. we are commit to build work environment where people are happy, productive and interact well with a lots of activities and event. We are also quite transparant to help everyone make a better local decisions and avoid the split-brain behavior.

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