Growth Product Lead — Acquisition Funnels & AI

gtmlab; Indonesia; On-site; IDR 60,000,000 - 120,000,000; Full time

Job summary

GTMLab is building the best GTM team in Asia, and this role sits at the center of it. You will found and lead our Growth Product division, owning client funnels and our own product funnels, starting with Medifly.AI.

Expect a fast-paced, data-driven environment where experimentation is rapid, cross-functional teams are small and empowered, and success is measured by conversion rate, lead cost, and throughput. You will work across client sites and GTMLab products to optimize acquisition funnels.

Qualifications

• 5+ years in growth product, growth marketing, or CRO with ownership of acquisition funnels.
• Deep digital-marketing fluency and understanding of conversion paths by source.
• Data-first with hands-on analytics; able to build practical arguments from messy data.
• AI-driven mindset with experience using AI tools professionally.

Responsibilities

• Own the funnel from first click to lead across sites and products.
• Identify bottlenecks with PostHog/analytics and ship tests.
• Lead a small, empowered team of UI/UX and engineering leads.
• Design funnels by source and optimize conversion paths.
• Develop playbooks to speed up future funnels.

Skills

Growth product

CRO

Analytics

Experimentation

AI tools

Leadership

Cross-functional

Tools

PostHog

Amplitude

Mixpanel

Job description

GTMLab is building the best GTM team in Asia, and this role sits at the center of it. You will found and lead our Growth Product division, owning client funnels and our own product funnels, starting with Medifly.AI.

Expect a fast-paced, data-driven environment where experimentation is rapid, cross-functional teams are small and empowered, and success is measured by conversion rate, lead cost, and throughput. You will work across client sites and GTMLab products to optimize acquisition funnels.