Growth Marketing Lead, Digital Fundraising

UNICEF - United Nations Children’s Fund; Jakarta Pusat; On-site; IDR 240,000,000 - 480,000,000; Full time

Job summary

UNICEF Indonesia is seeking a Growth Marketing Lead for Digital Fundraising to drive donor acquisition and engagement across Meta, Google, TikTok, and other digital assets. You will shape the digital fundraising strategy, work with agencies, and optimize campaigns to meet income and ROI targets.

The role requires a university degree in digital marketing or related field and at least 2 years of experience in digital marketing, analytics, or media.

Qualifications

• University degree in a relevant field.
• Minimum 2 years of professional work experience in digital marketing, business, or media analytics.
• Fluency in Bahasa Indonesia and English.

Responsibilities

• Develop and implement digital fundraising strategy and annual workplan.
• Lead digital fundraising initiatives and drive data-driven performance across channels.
• Analyze donor behavior and metrics to improve acquisition and retention.
• Collaborate with internal teams and external agencies to ensure consistent supporter journeys.

Skills

Paid media

Digital marketing

Analytics

Campaign optimization

BA/English

Bahasa Indonesia

Education

University Degree in Digital Marketing/Marketing & Communications/Data Analytics

Tools

Google Analytics

SEMrush

Smartly

CRM (MoEngage/CleverTap/Salesforce)

CrowdTangle

Talkwalker

Job description

UNICEF Indonesia is seeking a Growth Marketing Lead for Digital Fundraising to drive donor acquisition and engagement across Meta, Google, TikTok, and other digital assets. You will shape the digital fundraising strategy, work with agencies, and optimize campaigns to meet income and ROI targets.

The role requires a university degree in digital marketing or related field and at least 2 years of experience in digital marketing, analytics, or media.