Growth-Focused Digital Fundraising Lead

UNICEF Careers; Indonesia; On-site; IDR 200,000,000 - 350,000,000; Full time

Job summary

UNICEF Indonesia is seeking a Growth Marketing Lead for Digital Fundraising to drive donor acquisition, optimize campaigns, and scale digital fundraising across major channels. You will partner with the PSFR Specialist to deliver data-driven strategies and effective supporter journeys.

Required are a university degree in a related field and at least 2 years of practical experience in digital marketing or analytics, with fluency in Bahasa Indonesia and English.

Qualifications

• Education as specified: university degree in a related field.
• Minimum 2 years practical work experience in digital marketing or analytics.
• Fluency in Bahasa Indonesia and English.

Responsibilities

• Develop and implement the digital fundraising strategy and annual plan with the Head of Supporter Marketing.
• Lead digital fundraising efforts, focusing on donor acquisition and ROI.
• Analyze donor behavior and digital metrics to drive improvements and optimization.
• Coordinate with agencies and internal teams to deliver integrated campaigns with compliant messaging.

Skills

Paid media performance

Digital marketing

Analytics

A/B testing

Conversion rate optimization

Education

University degree in Digital Marketing/Marketing & Communications/Data Analytics/Statistics/Mathematics

Tools

Google Analytics

SEMrush

Smartly

MoEngage

CleverTap

Salesforce

Job description

UNICEF Indonesia is seeking a Growth Marketing Lead for Digital Fundraising to drive donor acquisition, optimize campaigns, and scale digital fundraising across major channels. You will partner with the PSFR Specialist to deliver data-driven strategies and effective supporter journeys.

Required are a university degree in a related field and at least 2 years of practical experience in digital marketing or analytics, with fluency in Bahasa Indonesia and English.