Growth Marketing Lead, B2B SaaS & Communications

PT ITSEC Asia Tbk; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

PT ITSEC Asia Tbk is seeking an experienced marketing leader to own and drive commercial growth for the Communications Division across ITSEC Asia and ITSEC Academy. You will develop full-funnel strategies for B2B SaaS portfolios, translate targets into actionable briefs, and lead a multidisciplinary team to deliver optimized campaigns.

Collaborating with Sales, you will optimize lead quality, monitor dashboards, refresh plans quarterly, and ensure premium branding across the group while managing

Qualifications

• Bachelor’s degree in Marketing, Communications, Business (Master’s degree an advantage).
• 8-10 years of progressive experience in marketing and communications, with at least 3 years in leading a team.
• Proven hands-on experience driving acquisition and growth for both B2B SaaS platforms and consumer applications, with direct accountability for subscriber metrics, CAC, and CPI.
• Background in cybersecurity, fintech, telecommunications, or other trust-sensitive/regulated industries. Experience within a publicly listed company environment is preferred.
• Strong command of paid media, CRM platforms, full-funnel analytics, and marketing automation.
• Ability to translate complex technical concepts into clear, compelling value propositions for both enterprise decision-makers and consumer audiences.
• Strong vendor management skills with experience negotiating agency retainers and holding partners accountable to SLAs.
• High level of operational discipline with a proven ability to meet tight daily, weekly, and monthly reporting deadlines.
• Familiarity with corporate communication sensitivity and disclosure discipline in listed or highly regulated business environments.
• Structured approach to team management, setting clear OKRs, and running regular performance reviews.

Responsibilities

• Own and drive the commercial growth within the Communications Division across ITSEC Asia and ITSEC Academy.
• Develop and execute full-funnel integrated marketing strategies (awareness, acquisition, and retention) across B2B SaaS product portfolios.
• Convert company commercial targets into actionable campaign briefs, channel strategies, content calendars, and performance budgets for executive review and approval.
• Maintain a disciplined operational rhythm, including daily funnel optimizations, weekly campaign status updates, and formal monthly performance and planning reports.
• Partner closely with Sales teams to optimize lead quality, routing, and conversion velocity against target benchmarks.
• Continuously analyze performance dashboards (traffic, leads, CAC, CPI), user behavior, and market activity to make data-backed campaign adjustments.
• Regularly refresh marketing plans on a quarterly cadence to maintain alignment with broader business objectives and OKRs.
• Enforce and roll out elevated, premium group-wide branding guidelines across the group and subsidiaries.
• Manage vendor and external marketing agency relationships, service level agreements (SLAs), retainers, and output quality.
• Lead a multidisciplinary team of specialists, conducting regular 1-on-1 performance check-ins, setting clear objectives, and fostering professional growth.

Skills

Strategic Marketing Leadership

B2B SaaS Marketing

Full-funnel Marketing

Performance Analytics

Team Leadership

Vendor Management

Branding & Communications

Campaign Optimization

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM platforms

Marketing automation

Job description

PT ITSEC Asia Tbk is seeking an experienced marketing leader to own and drive commercial growth for the Communications Division across ITSEC Asia and ITSEC Academy. You will develop full-funnel strategies for B2B SaaS portfolios, translate targets into actionable briefs, and lead a multidisciplinary team to deliver optimized campaigns.

Collaborating with Sales, you will optimize lead quality, monitor dashboards, refresh plans quarterly, and ensure premium branding across the group while managing