Growth-Focused Digital Marketing Specialist

Geulis.Id; Jakarta Utara; On-site; IDR 66,960,000 - 122,760,000; Full time

Benefits offered by this job

Private Insurance

BPJS

Parking

Bonus

Employee Membership

Job summary

Geulis is seeking a Digital Advertising Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, TikTok, and more to boost brand awareness, traffic, and conversions. You will test ad copy, target audiences, and visuals to maximize performance while managing budgets to control CPA.

Collaborating with content, design, and sales teams, you will ensure consistent messaging and insights-driven improvements, staying current with industry trends and opportunities.

Qualifications

• 1–2 years of experience managing digital advertising campaigns.
• Strong understanding of digital funnels and performance marketing.
• Proficient with Google Analytics, Meta Business Suite, GTM.
• Strong analytical skills with KPIs such as ROAS, CTR, CPA, CPL.
• Creative, detail-oriented, and able to meet deadlines.
• Experience in e-commerce or B2B advertising is a plus.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other platforms.
• Conduct A/B testing on ad copy, visuals, and targeting to improve performance.
• Manage and monitor advertising budgets to keep CPA under control.
• Analyze campaign data and prepare regular weekly/monthly reports.
• Collaborate with content, design, and sales teams to ensure consistent messaging.
• Stay up to date with digital marketing trends and propose new strategies.

Skills

Digital advertising management

Analytics & KPI tracking

Ad copywriting

Education

Bachelor’s degree in Communications, Marketing, Digital Media, or related field

Tools

Google Analytics

Meta Business Suite

Google Tag Manager

Job description

Geulis is seeking a Digital Advertising Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, TikTok, and more to boost brand awareness, traffic, and conversions. You will test ad copy, target audiences, and visuals to maximize performance while managing budgets to control CPA.

Collaborating with content, design, and sales teams, you will ensure consistent messaging and insights-driven improvements, staying current with industry trends and opportunities.