Growth-Driven Digital Ads Specialist

PT Nusantara Sakti Group (JAKARTA); Kota Semarang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Nusantara Sakti Group is seeking a Digital Advertising Specialist to plan, create, and manage paid campaigns across Meta Ads, Google Ads, TikTok Ads, and more. You will conduct audience research, keyword analysis, and trend monitoring to define effective strategies and drive KPI performance.

You will collaborate with the creative team to develop compelling ad copy and visuals, manage budgets, and produce routine performance reports with actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Management, or equivalent.
• 1–2 years of experience in digital advertising.
• Proficiency in Meta Ads (required), Google Ads (preferred), TikTok Ads, and other digital advertising platforms.
• Understanding of data analytics and digital advertising KPIs (CPC, CPM, CTR, ROAS, Conversion, etc.).
• Creative in developing campaign strategies, copywriting, and advertising content ideas.
• Experience using supporting tools such as Google Analytics, Tag Manager, Business Manager, etc.

Responsibilities

• Plan, create, and manage digital advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads, and others).
• Conduct audience research, keyword analysis, and trend monitoring to determine appropriate advertising strategies.
• Optimize advertising campaigns regularly to achieve target KPIs (CTR, ROAS, Conversion Rate, etc.).
• Create routine advertising performance reports and provide insights and strategic recommendations.
• Collaborate with the creative team to develop advertising materials (copywriting, visuals, and video).
• Manage advertising budget efficiently for maximum results.
• Stay updated on digital marketing trends and advertising platform algorithms.

Skills

Meta Ads

Google Ads

TikTok Ads

Analytics

Campaign optimization

Budget management

Copywriting

Reporting

Keyword research

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Management

Tools

Google Analytics

Tag Manager

Business Manager

Job description

PT Nusantara Sakti Group is seeking a Digital Advertising Specialist to plan, create, and manage paid campaigns across Meta Ads, Google Ads, TikTok Ads, and more. You will conduct audience research, keyword analysis, and trend monitoring to define effective strategies and drive KPI performance.

You will collaborate with the creative team to develop compelling ad copy and visuals, manage budgets, and produce routine performance reports with actionable insights.