Growth-Driven Product Lead: Retention, Activation & UX

BukuWarung; Jakarta Selatan; On-site; IDR 480,000,000 - 720,000,000; Full time

Job summary

BukuWarung is seeking a Senior Product Manager focused on growth across our merchant products in SEA markets. You will define the growth roadmap, lead cross-functional teams, and drive retention, activation, and engagement across BukuWarung's products.

The role requires a proven track record with A/B testing, strong analytics, and user research skills to turn merchant insights into measurable outcomes. You will work autonomously, influencing stakeholders and delivering data-driven product

Qualifications

• 10+ years of product management experience, with at least 5 years focused on growth, retention, or user engagement.
• Experience in fintech, payments, or financial services is strongly preferred.
• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets.
• Proven track record of running A/B tests and experiments with measurable business impact.
• Strong analytical skills - cohort analysis, funnel metrics, and data-driven prioritization.
• Experience with experimentation platforms (Amplitude, Mixpanel, internal tools).
• Ability to work autonomously - define own roadmap, set priorities, and drive execution with minimal direction.
• Excellent communication skills - can influence stakeholders and present to leadership.
• Strong user research skills - interviews, usability tests, and synthesizing findings into actionable insights.

Responsibilities

• Own Growth Strategy: define and execute product strategy for merchant retention, activation, and engagement across BukuWarung products.
• Build Experimentation Culture: establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making.
• Drive User Experience Improvements: identify friction points in merchant journeys and prioritize UX improvements with measurable impact.
• Define Success Metrics: establish and own growth KPIs including retention rate, activation rate, and user engagement metrics.
• Cross-Functional Leadership: partner with Data, Marketing, and Business teams to align growth initiatives with company goals.
• User Research: understand merchant needs, pain points, and behaviors to inform product decisions.

Skills

Growth strategy

Experimentation

User research

Cross-functional leadership

Communication

Data analysis

Autonomy

Tools

Amplitude

Mixpanel

Job description

BukuWarung is seeking a Senior Product Manager focused on growth across our merchant products in SEA markets. You will define the growth roadmap, lead cross-functional teams, and drive retention, activation, and engagement across BukuWarung's products.

The role requires a proven track record with A/B testing, strong analytics, and user research skills to turn merchant insights into measurable outcomes. You will work autonomously, influencing stakeholders and delivering data-driven product