Senior Product Manager (Growth & UX)

BukuWarung; Indonesia; Hybrid; IDR 279,000,000 - 558,000,000; Full time

Job summary

BukuWarung is seeking a Growth Product Manager to define and execute the product strategy for merchant retention, activation, and engagement across BukuWarung products. You will lead experimentation, establish A/B frameworks, and drive data-driven decisions in collaboration with Data, Marketing, and Business teams.

The role emphasizes user research to understand merchant needs and translate insights into measurable UX improvements and business outcomes, with a focus on SEA markets.

Qualifications

• 5+ years in product management with 2+ years in growth or engagement
• Experience in fintech/payments or financial services preferred
• Experience with SEA market B2C/B2B2C products
• Proven track record of running experiments with measurable impact
• Strong analytical skills with cohort analysis and funnel metrics
• Experience with experimentation platforms (Amplitude, Mixpanel)
• Autonomous: defines roadmap, priorities, and drives execution

Responsibilities

• Own growth strategy for merchant retention, activation, and engagement across BukuWarung products
• Establish A/B testing frameworks, roadmaps, and data-driven decision making
• Identify friction points in merchant journeys and prioritize UX improvements
• Define and own growth KPIs including retention, activation, and engagement
• Cross-functional leadership: partner with Data, Marketing, and Business teams
• Conduct user research to understand merchant needs and inform product decisions

Skills

Growth strategy

Experimentation

User research

Cross-functional leadership

Data analysis

A/B testing

Customer insights

Tools

Amplitude

Mixpanel

Internal tools

Job description

• Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products
• Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
• Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
• Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
• Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
• User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

• 5+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement
• Experience in fintech, payments, or financial services is strongly preferred
• Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
• Proven track record of running A/B tests and experiments with measurable business impact
• Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization
• Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
• Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction
• Excellent communication skills — can influence stakeholders and present to leadership
• Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights