Growth-Driven Paid Marketing Specialist

Mamikos.Com; Jawa Barat; On-site; IDR 167,400,000 - 357,120,000; Full time

Job summary

Mamikos.Com is seeking a Content Marketing Manager in Tangerang. You will lead content initiatives, shaping the company voice and engaging audiences with valuable, relevant content across formats.

Develop strategies, oversee creation, manage distribution channels, and measure impact against business goals in a collaborative marketing team. The role requires strategic storytelling, a strong grasp of content marketing principles, and analytics-driven decision making to drive lead generation and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality content across various formats, including blog posts, white papers, case studies, infographics, videos, and social media updates.
• Manage the editorial calendar, ensuring timely delivery and consistent publication of content across all relevant channels.
• Optimize content for search engines (SEO) and user engagement, driving organic traffic and lead generation.
• Analyze content performance using web analytics and other tools, reporting on key metrics and providing insights for improvement.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure content supports overarching business goals and brand messaging.

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Job description

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Our client is seeking an experienced and strategic Content Marketing Manager to lead content initiatives for their organization in Tangerang . This role is pivotal in shaping the company's voice and engaging target audiences through valuable, relevant, and consistent content. You will be responsible for developing content strategies, overseeing content creation, managing distribution channels, and measuring the impact of content on business goals. The ideal candidate is a creative storyteller with a strong understanding of content marketing principles and analytics, ready to drive impactful content strategies within a collaborative marketing team.

About the Role

Our client is seeking an experienced and strategic Content Marketing Manager to lead content initiatives for their organization in Tangerang . This role is pivotal in shaping the company's voice and engaging target audiences through valuable, relevant, and consistent content. You will be responsible for developing content strategies, overseeing content creation, managing distribution channels, and measuring the impact of content on business goals. The ideal candidate is a creative storyteller with a strong understanding of content marketing principles and analytics, ready to drive impactful content strategies within a collaborative marketing team.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality content across various formats, including blog posts, white papers, case studies, infographics, videos, and social media updates.
• Manage the editorial calendar, ensuring timely delivery and consistent publication of content across all relevant channels.
• Optimize content for search engines (SEO) and user engagement, driving organic traffic and lead generation.
• Analyze content performance using web analytics and other tools, reporting on key metrics and providing insights for improvement.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure content supports overarching business goals and brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.