Growth Analytics Lead: Digital Marketing & Funnels

PT Edubuild Pratama Indonesia

Jakarta Pusat

On-site

IDR 350,000,000 - 650,000,000

Full time

6 days ago

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Job summary

PT Edubuild Pratama Indonesia is seeking a Senior Digital Marketing & Growth Analyst to drive performance across SEO, Google Ads, Meta Ads, and embedded analytics platforms. You will oversee end-to-end customer journeys from traffic to registration, KYC, and first trade, aiming to improve acquisition efficiency and self-service outcomes.

The role requires 2–4 years of relevant experience, strong analytical skills, and hands-on use of GA4, Looker Studio, and AppsFlyer.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Statistics, Information Systems, or a related field.
2–4 years of experience in Digital Marketing, Growth Marketing, or Marketing Analytics.
Practical SEO experience including keyword analysis and conversion optimization.
Strong knowledge of paid ads platforms, especially Google Ads and Meta Ads.
Deep understanding of marketing funnels, customer acquisition, and conversion optimization.
Hands-on experience with GA4, Looker Studio, Power BI, AppsFlyer, and mobile attribution.

Responsibilities

Analyse and optimise digital marketing performance across SEO, Google Ads, and Meta Ads.
Monitor journeys across websites, landing pages, and apps to identify funnel drop-offs and opportunities.
Manage attribution and campaign tracking via AppsFlyer and OneLink.
Validate tracking across GA4, GTM, Meta Pixel, and Google Ads with the Performance Marketing team.
Develop dashboards and reports to evaluate channel performance and conversions.
Identify attribution gaps and growth opportunities to improve effectiveness.
Translate data into actionable growth strategies using market analysis.