Go-to-Market Manager

PT FCL Internasional Indonesia; Jakarta Barat; On-site; IDR 700,000,000 - 950,000,000; Full time

Job summary

PT FCL Internasional Indonesia seeks a senior marketing leader to own the go-to-market strategy for Indonesia's offline channels and shape launch plans for new and key products. You will define positioning, core selling points, pricing, and promotions in collaboration with sales, distributors, BA, training, and marketing teams.

You will drive rapid ramp-up of products, develop region and store promotions, and oversee offline activities to boost market exposure and sales conversions.

Qualifications

• Bachelor's Degree in any discipline.
• Minimum 5 years of experience in GTM, Product Marketing, and Trade Marketing in FMCG, Beauty, or related industries.
• Familiar with the local market in Indonesia, with in-depth knowledge of GT, MT and MTI channels.
• Have experience in team management and cross-departmental collaboration.
• Good English communication skills.

Responsibilities

• Own the GTM strategy for Indonesia's offline market and formulate launch and marketing plans for new and key products.
• Define product positioning, core selling points, pricing, promotions, distribution and terminal plans.
• Drive rapid ramp up of products and collaborate with Sales, Distributor, BA, Training and Marketing teams.
• Develop promotion strategies for key regions and key stores; manage offline activities to boost exposure and sales.

Skills

GTM strategy

Product marketing

Trade marketing

Cross-department collaboration

Team management

English communication

Education

Bachelor's Degree in any discipline

Job description

Responsible for the GTM strategy of Indonesia's offline market, and formulate the launch and marketing strategies for new products and key products based on the conditions of consumers, competing products and channels.

Responsible for product marketing and the creation of key individual products, formulate product positioning, core selling points, pricing, promotions, distribution and terminal promotion plans, and drive rapid ramp up of products.

Gain in-depth insights into Indonesia's GT, MT and MTI markets as well as the characteristics of different regions, and formulate promotion strategies for key products, key regions and key stores for the distribution team.

Collaborate with the Sales, Distributor, BA, Training and Marketing teams to drive the product from Sell In to terminal sales boost (Sell Out).

Responsible for offline product activities, promotions and terminal promotion strategies to enhance the market exposure and sales conversion of key products.

Bachelor's Degree in any discipline.

Minimum 5 years of experience in GTM, Product Marketing, and Trade Marketing in FMCG, Beauty, or related industries.

Familiar with the local market in Indonesia, with in-depth knowledge of GT, MT and MTI channels.

Have experience in team management and cross-departmental collaboration.

Good English communication skills.