Gen Z Digital Content Strategist

PT UNZA VITALIS (A business unit of Wipro Consumer Care)

Jakarta Pusat

On-site

IDR 133,920,000 - 223,200,000

Full time

13 days ago

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Job summary

PT UNZA VITALIS (A business unit of Wipro Consumer Care) seeks a talented content marketer to develop and execute digital content strategies across social media, ensuring editorial plans align with brand objectives and consumer insights.

You will craft culturally relevant copy for Gen Z and Gen Alpha, maintain strong visual direction, manage calendars, coordinate with teams and agencies, and monitor trends to boost the brand's digital presence.

Qualifications

Strong copywriting and storytelling skills in Bahasa Indonesia and English.
Understanding of basic social media analytics and metrics.

Responsibilities

Develop and execute digital content strategies across social media platforms.
Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
Create engaging, culturally relevant content ideas and copy for Gen Z and Gen Alpha.
Ensure strong visual direction and consistency across all digital content.
Manage content timelines and coordinate with internal teams and digital agencies for timely execution.
Monitor social media trends and identify opportunities for the brand.
Provide clear creative direction and feedback to agencies and partners.
Continuously improve the brand’s digital presence with high-performing content.