Gen Z Education Content Strategist

SejutaCita Indonesia; Jakarta Pusat; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

SejutaCita Indonesia is seeking a Content Strategist in Jakarta to shape our social media narrative across Instagram, TikTok and YouTube from the Jakarta office.

You will translate program value into engaging storytelling, define content pillars such as scholarship, leadership and international exposure, and collaborate with designers and video editors to boost engagement and conversions.

Qualifications

• 1–3 years experience in social media/content strategy.
• Strong storytelling and copywriting skills.
• Deep understanding of Gen Z audience.
• Experience in education / scholarship niche preferred.
• Able to analyze performance metrics.

Responsibilities

• Develop content strategy for Instagram, TikTok, YouTube.
• Translate program value into high-converting storytelling.
• Create content pillars (scholarship, leadership, international exposure).
• Work with designers & video editors.
• Optimize content performance (engagement & conversion).
• Align content with paid ads strategy.

Skills

Storytelling

Copywriting

Social media strategy

Analytics

Job description

SejutaCita Indonesia is seeking a Content Strategist in Jakarta to shape our social media narrative across Instagram, TikTok and YouTube from the Jakarta office.

You will translate program value into engaging storytelling, define content pillars such as scholarship, leadership and international exposure, and collaborate with designers and video editors to boost engagement and conversions.